Form 4: Pure Storage Chief Revenue Officer Sells Shares Under 10b5-1 Trading Plan

Pure Storage's Chief Revenue Officer, Dan FitzSimons, sold 8,895 shares of Class A Common Stock at an average price of $64.11 on December 24, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• Dan FitzSimons, Chief Revenue Officer of Pure Storage, Inc., sold 8,895 shares of Class A Common Stock on December 24, 2024.
• The sale was executed under a Rule 10b5-1 trading plan adopted on April 18, 2024.
• The shares were sold at a weighted average price of $64.11, with individual transaction prices ranging from $63.80 to $64.40.
• Following the transaction, FitzSimons directly owns 72,927 shares of Pure Storage stock.

Sentiment

Score: 5

Explanation: The document reflects a routine transaction under a pre-arranged trading plan, with no indication of positive or negative sentiment.

Industry Context

This is a routine filing related to insider trading activity. It is common for executives to use 10b5-1 plans to sell shares to avoid accusations of insider trading.

Comparison to Industry Standards

• Sales by executives under 10b5-1 plans are a common practice across the technology industry, including companies like NetApp (NTAP) and Dell Technologies (DELL).
• The volume of shares sold by FitzSimons is relatively small compared to the overall trading volume of Pure Storage stock.
• The price range of the sale is within the typical daily fluctuations of the stock price.

Stakeholder Impact

• The sale of shares by a company executive may have a minor impact on investor sentiment, but is unlikely to have a significant impact on the share price due to the pre-arranged nature of the sale.

Key Dates

Keywords

Pure Storage, PSTG, insider trading, Form 4, 10b5-1, stock sale, Dan FitzSimons, Chief Revenue Officer