Form 4: PROS Holdings Executive Converts Restricted Stock Units, Adjusts Holdings
Insider Transaction Report
Scott William Cook, Sr. VP and Chief Accounting Officer of PROS Holdings, Inc., reported the conversion of 1,264 restricted stock units into common stock and a subsequent sale of 498 shares for tax purposes on July 10, 2025.
Summary
- Scott William Cook, Sr. VP, Chief Accounting Officer of PROS Holdings, Inc. (PRO), reported transactions on July 10, 2025.
- Converted 1,264 Restricted Stock Units (RSUs) into common stock at a price of $16.27 per share.
- Disposed of 498 shares of common stock at $16.27 per share to cover tax obligations related to the RSU vesting.
- Beneficial ownership of common stock after these transactions is 63,908 shares.
- Beneficial ownership of derivative securities (RSUs) after these transactions is 107,515 units.
- The RSU conversion represents the eleventh tranche of an award granted on January 10, 2022, which originally consisted of 20,217 RSUs.
Sentiment
Score: 7
Explanation: The filing indicates routine executive compensation activities, specifically the vesting of RSUs and a tax-related sale. This is a neutral to slightly positive event as it shows the executive's continued equity participation and the execution of a long-term incentive plan, without indicating any negative sentiment or significant change in strategy.
Positives
- Conversion of Restricted Stock Units indicates the vesting of long-term incentive compensation for the executive.
- The executive continues to hold a significant number of common shares (63,908) and unvested RSUs (107,515), aligning their interests with shareholders.
Negatives
- A portion of the acquired shares (498 shares) was immediately sold to cover tax liabilities, which is a common practice but reduces direct shareholding from the conversion.
Future Outlook
NA
Industry Context
This filing is a routine insider transaction report and does not provide information related to broader industry trends or competitive landscape.
Stakeholder Impact
- Shareholders: The executive's continued significant equity holdings (common stock and RSUs) align their interests with shareholders. The tax-related sale is a common practice and not indicative of a lack of confidence.
- Employees: The RSU vesting schedule provides insight into executive compensation structures, which can influence broader employee incentive programs.
Next Steps
- Future vesting of the remaining 107,515 unvested Restricted Stock Units will occur according to their respective schedules, typically involving quarterly vesting after an initial one-year cliff.
Key Dates
| Date | Description |
|---|---|
| 01/10/2022 | Grant date of 20,217 Restricted Stock Units (RSUs) award, from which the current 1,264 RSU conversion is the eleventh tranche, and 2,528 unvested RSUs remain. |
| 03/01/2022 | Grant date of 1,824 unvested Restricted Stock Units (RSUs). |
| 01/12/2023 | Grant date of 16,205 unvested Restricted Stock Units (RSUs). |
| 01/12/2024 | Grant date of 19,543 unvested Restricted Stock Units (RSUs). |
| 01/15/2025 | Grant date of 67,415 unvested Restricted Stock Units (RSUs). |
| 07/10/2025 | Date of reported transactions: RSU conversion and common stock disposition. |
| 07/11/2025 | Signature date of the reporting person's attorney-in-fact. |
Keywords
PROS Holdings, PRO, Scott William Cook, Form 4, SEC Filing, Insider Trading, Restricted Stock Units, RSU Conversion, Stock Ownership, Executive Compensation
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.