Form 4: Progressive CIO Sells Shares Under 10b5-1 Plan

Progressive's Chief Information Officer, Steven Broz, sold 1,344 shares of common stock for $224.8 per share, executed under a pre-arranged 10b5-1 trading plan.

Summary

• Steven Broz, Chief Information Officer of Progressive Corp/OH/ (PGR), reported a transaction involving the disposition of common stock.
• He sold 1,344 shares of common stock on December 19, 2025.
• The shares were sold at a price of $224.8 per share.
• Following this transaction, Broz beneficially owns 26,353.793 shares of common stock.
• The sale was executed pursuant to a Rule 10b5-1 trading plan adopted on January 30, 2025.

Sentiment

Score: 5

Explanation: The transaction is a routine insider sale executed under a pre-arranged 10b5-1 trading plan, which typically does not carry strong positive or negative sentiment regarding the company's immediate prospects.

Positives

• The transaction was executed under a pre-arranged Rule 10b5-1 trading plan, indicating a scheduled liquidity event rather than a reaction to new, potentially negative, information.

Negatives

• Chief Information Officer Steven Broz reduced his direct beneficial ownership in Progressive Corp by 1,344 shares.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders may note a slight reduction in direct insider ownership, though the sale under a 10b5-1 plan suggests a pre-planned liquidity event rather than a change in management's outlook.

Key Dates

Recommendation

The reported transaction is a pre-scheduled sale by an insider under a Rule 10b5-1 plan, which is a common practice for liquidity management and does not inherently signal a change in the company's fundamental prospects or warrant an immediate change in investment recommendation based solely on this filing.

Keywords

Progressive, PGR, Steven Broz, insider trading, Form 4, stock sale, 10b5-1 plan, Chief Information Officer