Form 4: P&G Beauty CEO Sells Shares for Tax Obligations

Procter & Gamble's CEO of Beauty, Alexandra R. Keith, sold a portion of her common stock to cover tax obligations related to a restricted stock unit award.

Summary

• Alexandra R. Keith, CEO Beauty at Procter & Gamble Co (PG), reported a sale of common stock.
• The transaction occurred on October 2, 2025, and involved the disposition of 1,855 shares directly owned and 399 shares indirectly owned by her spouse.
• The shares were sold at a price of $152.2317 per share.
• The purpose of the sale was to cover tax obligations arising from the settlement of a Restricted Stock Unit (RSU) award.
• Following the transaction, Alexandra R. Keith directly beneficially owns 25,674.5056 shares of common stock.
• Indirect beneficial ownership includes 4,496.7069 shares by spouse, 4,479.8913 shares by Retirement Plan Trustee, and 2,594.244 shares jointly by spouse and Retirement Plan Trustee.

Sentiment

Score: 5

Explanation: Neutral, as the transaction is a routine sale to cover tax obligations from a restricted stock unit award, not indicative of a change in sentiment towards the company.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: Minimal impact as this is a routine, tax-related insider transaction and not a discretionary sale indicating a change in company outlook.

Key Dates

Recommendation

The reported transaction is a routine sale of shares by an insider to cover tax obligations arising from the settlement of a restricted stock unit award. This type of transaction is common and generally not indicative of a change in the insider's long-term view of the company's prospects or a significant shift in company fundamentals. Therefore, it does not warrant a change in investment recommendation based solely on this filing.

Keywords

Procter & Gamble, PG, Insider Trading, Form 4, Stock Sale, Alexandra R. Keith, Restricted Stock Units, Tax Obligation