Form 4: Procore Technologies Director Sells Over 15,000 Shares Under Pre-Arranged Trading Plan

Kevin J. O'Connor, a Director at Procore Technologies, Inc., sold 15,727 shares of common stock in early July 2025 through a pre-arranged 10b5-1 trading plan.

Summary

• Kevin J. O'Connor, a Director of Procore Technologies, Inc. (PCOR), reported the sale of 15,727 shares of common stock across five distinct transactions.
• These sales occurred over two days: 7,692 shares on July 9, 2025, and 8,035 shares on July 10, 2025.
• The shares were sold at weighted average prices ranging from $71.82 to $75.03 per share.
• All transactions were executed pursuant to a Rule 10b5-1 trading plan established on November 21, 2024.
• Following these transactions, Kevin J. O'Connor beneficially owns 1,154,097 shares indirectly through the Kevin J. O'Connor Revocable Trust U/A DTD 06-13-19.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the document reports pre-scheduled insider stock sales under a 10b5-1 plan, which are generally not indicative of a change in company outlook.

Positives

• The sales were conducted under a Rule 10b5-1 trading plan, indicating they were pre-scheduled and not based on immediate, non-public information, which can mitigate negative perceptions of insider selling.

Negatives

• Insider selling, even when pre-planned, reduces the direct equity stake of a director in the company, which some investors may view as a slight negative signal regarding future prospects or alignment of interests.

Future Outlook

No forward-looking statements or guidance are provided in this insider transaction report.

Industry Context

This Form 4 filing reports a routine insider transaction and does not contain information related to broader industry trends or competitive landscape.

Related Party Transactions

• The transactions involve Kevin J. O'Connor, a Director of Procore Technologies, Inc., selling shares of the issuer, which constitutes a related party transaction.
• The shares beneficially owned after the transactions are held indirectly by the Kevin J. O'Connor Revocable Trust U/A DTD 06-13-19.

Stakeholder Impact

• Shareholders: Provides transparency regarding a director's equity holdings and trading activity. The sale of shares, while pre-planned, slightly increases the float and could be perceived as a minor reduction in insider alignment, though the remaining indirect holding is substantial.

Key Dates

Recommendation

Keywords

Procore Technologies, PCOR, Form 4, insider trading, stock sale, 10b5-1 plan, director, beneficial ownership