Form 4: Procore Technologies' Chief Legal Officer Sells Shares Under 10b5-1 Plan

Benjamin C. Singer, Chief Legal Officer of Procore Technologies, sold 1,500 shares of common stock at $76.18 per share on December 23, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• On December 23, 2024, Benjamin C. Singer, the Chief Legal Officer and Secretary of Procore Technologies, Inc. (PCOR), sold 1,500 shares of the company's common stock.
• The sale was executed at a price of $76.18 per share.
• This transaction was conducted under a pre-arranged trading plan pursuant to Rule 10b5-1(c), which was established on August 15, 2024.
• Following the sale, Singer directly owns 84,539 shares of Procore Technologies' common stock.

Sentiment

Score: 5

Explanation: The sentiment is neutral as it reports a routine transaction under a pre-existing 10b5-1 plan. It doesn't inherently indicate positive or negative sentiment about the company's prospects.

Industry Context

Sales by company insiders are a common occurrence and are often pre-planned through 10b5-1 trading plans to avoid accusations of insider trading. The market typically analyzes these sales in aggregate to gauge insider sentiment.

Stakeholder Impact

• The sale of shares by an officer could have a minor impact on shareholder sentiment, but is unlikely to be significant given the relatively small number of shares sold and the existence of the 10b5-1 plan.

Key Dates