Form 4: Procore Technologies CFO Howard Fu Sells Shares Under 10b5-1 Plan
SEC Form 4 Filing
Howard Fu, CFO & Treasurer of Procore Technologies, sold 1,480 shares of common stock at $60.02 per share on April 23, 2025, under a pre-arranged 10b5-1 trading plan.
Summary
- On April 23, 2025, Howard Fu, the CFO & Treasurer of Procore Technologies, sold 1,480 shares of the company's common stock.
- The sale was executed at a price of $60.02 per share.
- This transaction was conducted under a pre-arranged 10b5-1 trading plan established on November 15, 2024.
- Following the transaction, Fu directly owns 206,704 shares of Procore Technologies.
Sentiment
Score: 5
Explanation: The sentiment is neutral as the filing simply reports a routine stock sale under a pre-existing 10b5-1 plan. There is no indication of positive or negative implications for the company.
Industry Context
Sales by insiders are a common occurrence, and the use of 10b5-1 plans allows insiders to sell shares over a period of time without being accused of trading on inside information. It is a standard practice for executives to diversify their holdings.
Stakeholder Impact
- The sale of shares by a company executive could be perceived negatively by some shareholders, but the existence of a 10b5-1 plan mitigates this concern.
Key Dates
| Date | Description |
|---|---|
| 2024-11-15 | Date of 10b5-1 plan adoption |
| 2025-04-23 | Date of stock sale |
| 2025-04-25 | Date of Form 4 filing |
Keywords
Procore Technologies, Howard Fu, CFO, Stock Sale, Form 4, 10b5-1 Plan, PCOR
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