Form 4: Procore Technologies CFO Howard Fu Sells Shares Under 10b5-1 Plan
SEC Form 4 Filing
Howard Fu, CFO & Treasurer of Procore Technologies, sold 1,216 shares of common stock at a price of $61.34 per share on April 14, 2025, under a pre-arranged 10b5-1 trading plan.
Summary
- On April 14, 2025, Howard Fu, the CFO & Treasurer of Procore Technologies, sold 1,216 shares of the company's common stock.
- The sale was executed at a price of $61.34 per share.
- The transaction was conducted under a pre-existing 10b5-1 trading plan established on November 15, 2024.
- Following the transaction, Fu directly owns 208,184 shares of Procore Technologies' common stock.
Sentiment
Score: 5
Explanation: The sentiment is neutral as the filing simply reports a routine stock sale under a pre-arranged plan. It doesn't inherently indicate positive or negative sentiment about the company's prospects.
Industry Context
Sales by insiders are a normal part of corporate activity. The use of a 10b5-1 plan suggests the sale was pre-planned and not based on any specific inside information at the time of the transaction.
Stakeholder Impact
- The sale of shares by a company executive could be perceived negatively by some shareholders, although the existence of a 10b5-1 plan mitigates this concern.
Key Dates
| Date | Description |
|---|---|
| November 15, 2024 | Date of the 10b5-1 plan |
| April 14, 2025 | Date of the stock sale transaction |
| April 16, 2025 | Date of signature on the Form 4 filing |
Keywords
Form 4, Procore Technologies, PCOR, Howard Fu, CFO, Stock Sale, 10b5-1 Plan, Insider Trading
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