Form 4: Procore Technologies CFO Howard Fu Sells Shares Under 10b5-1 Plan

Howard Fu, CFO & Treasurer of Procore Technologies, sold 1,447 shares of common stock at a price of $68.79 per share on March 21, 2025, under a pre-arranged 10b5-1 trading plan.

Summary

• On March 21, 2025, Howard Fu, the CFO & Treasurer of Procore Technologies, sold 1,447 shares of the company's common stock.
• The sale was executed at a price of $68.79 per share.
• The transaction was conducted under a pre-arranged 10b5-1 trading plan established on November 15, 2024.
• Following the transaction, Howard Fu directly owns 144,713 shares of Procore Technologies' common stock.

Sentiment

Score: 5

Explanation: The document simply reports a stock sale by an executive under a pre-existing plan. It's a neutral event without inherent positive or negative implications.

Industry Context

Sales by company insiders are a common occurrence and are often pre-planned to avoid accusations of insider trading. The use of a 10b5-1 plan allows insiders to sell shares at predetermined times and prices.

Stakeholder Impact

• The sale of shares by a company executive could be perceived negatively by some shareholders, but the existence of a 10b5-1 plan mitigates this concern.

Key Dates

Keywords

Form 4, Procore Technologies, PCOR, Howard Fu, CFO, Treasurer, Stock Sale, 10b5-1 Plan, Beneficial Ownership