Form 4: Procore Technologies CFO Howard Fu Sells Shares Under 10b5-1 Plan

Howard Fu, CFO & Treasurer of Procore Technologies, sold 1,457 shares of common stock at a price of $81.19 per share on March 22, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• On March 22, 2024, Howard Fu, the CFO & Treasurer of Procore Technologies, sold 1,457 shares of the company's common stock.
• The sale was executed at a price of $81.19 per share.
• Following the transaction, Fu directly owns 137,237 shares of Procore Technologies.
• The sale was conducted under a pre-arranged 10b5-1 trading plan established on August 9, 2023.

Sentiment

Score: 5

Explanation: The document is a standard SEC Form 4 filing, indicating a routine stock sale by an insider under a pre-arranged plan. It doesn't inherently convey positive or negative sentiment.

Industry Context

Sales by insiders are a common occurrence, and the use of 10b5-1 plans allows insiders to sell shares over a period of time while avoiding concerns about insider trading. It is important to consider the overall context of insider trading activity, including the number of insiders selling, the size of the sales, and the company's performance.

Stakeholder Impact

• The stock sale could have a minor impact on shareholder sentiment, but is unlikely to have a significant impact given it was executed under a pre-arranged 10b5-1 trading plan.

Key Dates