Form 4: Procore Technologies CFO Howard Fu Sells Shares Under 10b5-1 Plan

Howard Fu, CFO & Treasurer of Procore Technologies, sold 1,142 shares of common stock at a price of $68.68 per share on July 22, 2024, under a pre-arranged 10b5-1 trading plan.

Summary

• On July 22, 2024, Howard Fu, the CFO & Treasurer of Procore Technologies, sold 1,142 shares of the company's common stock.
• The sale was executed at a price of $68.68 per share.
• The transaction was conducted under a pre-existing 10b5-1 trading plan established on August 9, 2023.
• Following the transaction, Howard Fu directly owns 181,419 shares of Procore Technologies.

Sentiment

Score: 5

Explanation: The document is a standard SEC filing related to an insider share sale under a pre-arranged plan. It doesn't inherently indicate positive or negative sentiment, as these sales are often planned for personal financial management.

Industry Context

Sales by insiders are a common occurrence, especially when executed under pre-arranged trading plans like 10b5-1 plans. These plans allow insiders to sell shares over a period of time without being accused of trading on non-public information.

Stakeholder Impact

• The sale of shares by a company executive could be perceived negatively by some shareholders, although the existence of a 10b5-1 plan mitigates this concern.

Key Dates