Form 4: Procore Technologies CFO Howard Fu Sells Shares Under 10b5-1 Plan

Howard Fu, CFO & Treasurer of Procore Technologies, sold 2,642 shares of common stock at an average price of $77.05 on March 3, 2025, under a pre-arranged 10b5-1 trading plan.

Summary

• On March 3, 2025, Howard Fu, the CFO & Treasurer of Procore Technologies, sold 2,642 shares of the company's common stock.
• The sale was executed under a pre-arranged 10b5-1 trading plan established on November 15, 2024.
• The shares were sold at prices ranging from $76.68 to $77.295, with a weighted average price of $77.05.
• Following the transaction, Fu directly owns 147,350 shares of Procore Technologies.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the transaction is a routine sale under a pre-arranged plan and doesn't necessarily indicate a change in the company's prospects or management's confidence.

Industry Context

Sales by insiders are a common occurrence, especially when executed under pre-arranged 10b5-1 trading plans. These plans allow insiders to sell shares over a period of time without being accused of trading on inside information. The market typically views these sales in the context of the overall financial health and future prospects of the company.

Stakeholder Impact

• The sale of shares by a company insider could have a minor negative impact on shareholder sentiment, but the impact is likely to be minimal given that the sale was conducted under a pre-arranged 10b5-1 trading plan.

Key Dates