Form 4: Procore Director Sells Shares Under 10b5-1 Plan

Sentiment:

Insider Transaction Report


Procore Technologies Director Kevin J. O'Connor sold 15,384 shares of common stock in January 2026 through a pre-arranged 10b5-1 trading plan.

Summary

  • Kevin J. O'Connor, a Director of Procore Technologies, Inc. (PCOR), disposed of a total of 15,384 shares of common stock.
  • The sales occurred on January 21, 2026, and January 22, 2026.
  • These transactions were executed pursuant to a Rule 10b5-1 trading plan established on November 21, 2024.
  • The shares were sold at weighted average prices ranging from $63.14 to $64.895 per share.
  • Following these transactions, Mr. O'Connor beneficially owns 1,027,520 shares of Procore Technologies common stock indirectly through the Kevin J. O'Connor Revocable Trust U/A DTD 06-13-19.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the filing reports a pre-planned insider stock sale, which is a routine disclosure and not indicative of new positive or negative company-specific information.

Positives

  • The sales were conducted under a pre-arranged Rule 10b5-1 trading plan, indicating that the transactions were not based on new, non-public information.

Negatives

  • The transactions represent a reduction in insider ownership, which some investors may view as a slight negative, although mitigated by the 10b5-1 plan.

Risks

  • No specific risks are detailed in this Form 4 filing beyond the general market perception associated with insider selling, even when pre-planned.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Industry Context

This filing is a routine disclosure of an insider stock transaction and does not provide information directly related to broader industry trends or competitive landscape for Procore Technologies, Inc.

Related Party Transactions

  • The shares beneficially owned by Kevin J. O'Connor are held indirectly through the Kevin J. O'Connor Revocable Trust U/A DTD 06-13-19.

Stakeholder Impact

  • Shareholders: The sale represents a minor reduction in insider ownership, which is generally not considered a significant event given it was pre-planned under a 10b5-1 plan.

Key Dates

DateDescription
2019-06-13Date of the Kevin J. O'Connor Revocable Trust U/A DTD
2024-11-21Date the 10b5-1 trading plan was established
2026-01-21Transaction date for the sale of 5,834 shares at $64.15 and 1,858 shares at $64.8
2026-01-22Transaction date for the sale of 7,351 shares at $63.63 and 341 shares at $64.15
2026-01-23Date the Form 4 filing was signed

Recommendation

hold

This Form 4 filing details a pre-scheduled sale of shares by a director under a 10b5-1 plan. Such transactions are typically not indicative of new material information about the company's performance or prospects. Therefore, this filing alone does not warrant a change in investment recommendation, and a 'hold' stance is maintained based solely on this disclosure.

Keywords

PROCORE TECHNOLOGIES, PCOR, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, Director, Equity Disposal

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