Form 4: Procore Director Sells Shares Under 10b5-1 Plan

Procore Technologies Director Kathryn Bueker sold 6,500 shares of common stock at $79 per share, reducing her direct beneficial ownership to 13,481 shares.

Summary

• Kathryn Bueker, a Director at Procore Technologies, Inc. (PCOR), reported a transaction involving the disposition of common stock.
• She sold 6,500 shares of common stock on November 11, 2025.
• The shares were sold at a price of $79 per share.
• Following this transaction, her direct beneficial ownership in Procore Technologies, Inc. stands at 13,481 shares.
• The transaction was executed pursuant to a pre-arranged Rule 10b5-1(c) plan.

Sentiment

Score: 5

Explanation: The transaction is a routine insider sale executed under a pre-arranged 10b5-1 plan, which typically mitigates negative sentiment associated with insider selling.

Positives

• The transaction was executed under a pre-arranged Rule 10b5-1(c) plan, indicating a scheduled sale rather than a reaction to new, undisclosed information.

Negatives

• Director Kathryn Bueker sold 6,500 shares of common stock, reducing her direct beneficial ownership.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: May perceive a slight negative signal from insider selling, though mitigated by the 10b5-1 plan, which suggests the sale was pre-scheduled and not based on new, adverse information.

Key Dates

Recommendation

The filing reports a routine insider sale by a director under a pre-arranged 10b5-1 plan. While insider selling can sometimes be a negative signal, the planned nature of this transaction reduces its immediate impact on the investment thesis. Without additional context on company performance or broader market trends, this single transaction does not warrant a change from a 'hold' position.

Keywords

Procore Technologies, PCOR, Insider Trading, Form 4, Stock Sale, Director Transaction, Kathryn Bueker, 10b5-1 Plan