Form 4: Procore Director Sells Shares Under 10b5-1 Plan
Insider Transaction Report
Procore Technologies Director Kevin J. O'Connor sold 15,384 shares of common stock across three transactions in August 2025, pursuant to a pre-arranged 10b5-1 trading plan.
Summary
- Director Kevin J. O'Connor sold a total of 15,384 shares of Procore Technologies, Inc. common stock across three separate transactions on August 19 and August 20, 2025.
- The sales were executed pursuant to a Rule 10b5-1 trading plan, which was established on November 21, 2024.
- On August 19, 2025, 7,638 shares were sold at a weighted average price of $66.28 per share, and an additional 54 shares were sold at a weighted average price of $66.82 per share.
- On August 20, 2025, 7,692 shares were sold at a weighted average price of $64.85 per share.
- Following these transactions, Kevin J. O'Connor beneficially owns 1,138,713 shares indirectly through the Kevin J. O'Connor Revocable Trust U/A DTD 06-13-19, and 16,632 shares directly, totaling 1,155,345 shares.
Sentiment
Score: 6
Explanation: The filing reports routine insider stock sales executed under a pre-established 10b5-1 trading plan, which generally indicates the transactions are not based on new material non-public information. While insider selling reduces direct ownership, the pre-planned nature mitigates negative sentiment, making it a neutral to slightly positive signal regarding transparency.
Positives
- The stock sales were conducted under a Rule 10b5-1 trading plan, established on November 21, 2024, indicating that the transactions were pre-scheduled and not based on new material non-public information.
Negatives
- Insider selling, even when pre-planned, results in a reduction of direct insider ownership in the company.
Stakeholder Impact
- Shareholders: Reduced insider ownership, though the pre-planned nature of the sales under a 10b5-1 plan mitigates concerns about the timing or motivation of the sales.
Key Dates
| Date | Description |
|---|---|
| 2019-06-13 | Date of the Kevin J. O'Connor Revocable Trust Agreement. |
| 2024-11-21 | Date the Rule 10b5-1 trading plan was established. |
| 2025-08-19 | Transaction date for the sale of 7,638 shares at $66.28 and 54 shares at $66.82. |
| 2025-08-20 | Transaction date for the sale of 7,692 shares at $64.85. |
| 2025-08-21 | Date the Form 4 filing was signed. |
Keywords
Procore Technologies, PCOR, Insider Selling, Form 4, 10b5-1 Plan, Director Stock Sale, Equity Transaction, Beneficial Ownership
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