Form 4: Procore Director Sells $1.1M in Stock Under 10b5-1 Plan
Insider Transaction Report
Procore Technologies Director Kevin J. O'Connor sold 15,384 shares of common stock for approximately $1.1 million under a pre-arranged 10b5-1 plan.
Summary
- Kevin J. O'Connor, a Director of Procore Technologies, Inc. (PCOR), reported the sale of common stock.
- The transactions occurred on September 16, 2025, and September 17, 2025.
- A total of 15,384 shares were sold across three separate transactions.
- The sales were executed pursuant to a Rule 10b5-1 trading plan established on November 21, 2024.
- The shares were sold at weighted average prices ranging from $70.41 to $72.93 per share.
- Following these transactions, Mr. O'Connor beneficially owns 1,139,961 shares of Procore common stock, comprising 1,123,329 shares held indirectly by the Kevin J. O'Connor Revocable Trust and 16,632 shares held directly.
Sentiment
Score: 5
Explanation: The sentiment is neutral as this is a routine, pre-scheduled insider sale under a 10b5-1 plan, which typically indicates a planned liquidity event rather than a reaction to new material information about the company's performance or prospects.
Future Outlook
This Form 4 filing reports past insider transactions and does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.
Industry Context
This filing is a routine disclosure of an insider stock transaction and does not provide information directly related to broader industry trends or competitive landscape for Procore Technologies, Inc. (PCOR), a company operating in the construction management software sector.
Related Party Transactions
- The indirect beneficial ownership of shares is held by the Kevin J. O'Connor Revocable Trust U/A DTD 06-13-19, which is a related party to the reporting person.
Stakeholder Impact
- Shareholders: The sale represents a minor reduction in a director's overall beneficial ownership, executed under a pre-arranged plan, which is generally not considered a significant signal of future company performance.
Key Dates
| Date | Description |
|---|---|
| 06/13/2019 | Date of the Kevin J. O'Connor Revocable Trust U/A DTD |
| 11/21/2024 | Date the 10b5-1 plan was established |
| 09/16/2025 | Transaction date for the sale of 7,692 shares of common stock |
| 09/17/2025 | Transaction date for the sale of 7,255 shares of common stock |
| 09/17/2025 | Transaction date for the sale of 437 shares of common stock |
| 09/18/2025 | Date the Form 4 was signed by Attorney-in-Fact |
Keywords
Procore Technologies, PCOR, Insider Sale, Form 4, Director, Kevin O'Connor, 10b5-1 Plan, Stock Transaction
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