Form 4: Procore Director Kevin O'Connor Sells Shares

Director Kevin J. O'Connor sold 11,538 shares of Procore Technologies common stock via a pre-arranged 10b5-1 trading plan.

Summary

• Director Kevin J. O'Connor executed a series of sales of Procore Technologies (PCOR) common stock on April 15 and April 16, 2026.
• A total of 11,538 shares were sold at weighted average prices ranging from $50.62 to $54.07 per share.
• The transactions were conducted pursuant to a Rule 10b5-1 trading plan established on November 21, 2024.
• Following these transactions, the reporting person maintains beneficial ownership of 985,214 shares held through the Kevin J. O'Connor Revocable Trust.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sales were pre-planned and represent a small fraction of the director's total holdings.

Positives

• The sales were executed under a pre-established 10b5-1 plan, which is a standard mechanism for insiders to sell stock without triggering concerns regarding non-public information.

Negatives

• The sale represents a reduction in the insider's direct or indirect equity stake in the company.

Risks

• Continued insider selling may be perceived negatively by retail investors, potentially impacting short-term stock price sentiment.

Future Outlook

No specific forward-looking guidance regarding company operations was provided in this filing.

Industry Context

StockSavvy.ai notes that insider selling via 10b5-1 plans is a routine corporate governance practice in the technology sector, often used by long-term stakeholders for liquidity and diversification purposes rather than as a signal of company performance.

Comparison to Industry Standards

• The use of 10b5-1 plans is the industry standard for executives and directors to manage equity holdings while maintaining compliance with SEC insider trading regulations.

Related Party Transactions

• The shares sold were held by the Kevin J. O'Connor Revocable Trust, an entity associated with the reporting person.

Stakeholder Impact

• Minimal impact expected as the sales were executed through a pre-arranged plan.

Next Steps

• No future actions or milestones were disclosed in this filing.

Key Dates

Keywords

Procore Technologies, PCOR, Insider Trading, Form 4, SEC Filing, Kevin O'Connor