Form 4: Procore CRO Sells 10,000 Shares Under 10b5-1 Plan

Procore Technologies' Chief Revenue Officer, Lawrence Joseph Stack, sold 10,000 shares of common stock for $75.3 per share on December 2, 2025, as part of a pre-arranged trading plan.

Summary

• Lawrence Joseph Stack, Chief Revenue Officer of Procore Technologies, Inc. (PCOR), reported a sale of common stock.
• The transaction involved the disposition of 10,000 shares of common stock.
• The shares were sold at a price of $75.3 per share.
• The transaction occurred on December 2, 2025.
• Following this transaction, Mr. Stack beneficially owns 184,128 shares of Procore Technologies common stock.
• The sale was conducted under a Rule 10b5-1(c) pre-arranged trading plan.

Sentiment

Score: 4

Explanation: The Chief Revenue Officer sold a notable number of shares. While executed under a pre-arranged 10b5-1 plan, which suggests the decision was made in advance and not based on immediate non-public information, insider selling can still be interpreted by the market as a signal that the insider believes the stock is adequately valued or that they are diversifying their holdings.

Negatives

• Chief Revenue Officer Lawrence Joseph Stack sold 10,000 shares of company common stock.
• The sale price of $75.3 per share indicates a specific valuation at the time of the transaction.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: May interpret the insider sale as a signal regarding the stock's valuation or future prospects, potentially leading to increased scrutiny or selling pressure.

Key Dates

Recommendation

The sale by the Chief Revenue Officer, while significant in volume, was executed under a Rule 10b5-1 pre-arranged trading plan. This suggests the decision to sell was made at a time when the insider did not possess material non-public information, mitigating the immediate negative implications of an unplanned insider sale. However, it still represents an insider reducing their stake, which can be interpreted as a belief that the stock is fairly valued or a move towards diversification. Without additional context on the company's performance, industry trends, or other insider activity, a 'hold' recommendation is prudent, advising investors to monitor future developments and broader market signals.

Keywords

Procore Technologies, PCOR, Insider Sale, Form 4, Lawrence Joseph Stack, Chief Revenue Officer, Stock Transaction, 10b5-1 Plan