Form 4: Procore CFO Sells Shares, Withholds for Taxes
Insider Transaction Report
Procore Technologies' CFO and Treasurer, Howard Fu, reported the sale of shares under a 10b5-1 plan and shares withheld for tax obligations.
Summary
- Howard Fu, CFO & Treasurer of Procore Technologies, Inc. (PCOR), reported two transactions involving common stock.
- On August 20, 2025, 7,203 shares were withheld by the Issuer at a price of $65.34 per share to satisfy tax obligations upon the vesting of restricted stock units.
- On August 21, 2025, 797 shares were sold at a price of $63.85 per share pursuant to a Rule 10b5-1 trading plan established on November 15, 2024.
- Following these transactions, Howard Fu beneficially owns 189,457 shares of Procore Technologies common stock.
Sentiment
Score: 5
Explanation: The filing reports routine insider transactions (tax withholding and pre-planned sales) which are generally neutral in sentiment and do not indicate significant positive or negative company-specific news.
Positives
- The withholding of shares for tax obligations indicates the vesting of restricted stock units, which is a form of compensation for the reporting person.
Negatives
- The sale of shares, while pre-planned, reduces the reporting person's direct ownership in the company.
Future Outlook
This filing does not contain any forward-looking statements or guidance regarding the company's future performance.
Industry Context
This Form 4 filing details routine insider transactions (tax withholding and pre-planned sales) and does not provide information relevant to broader industry trends or competitive landscape.
Stakeholder Impact
- Shareholders: The transactions represent a minor reduction in direct insider ownership, which is common and generally has minimal impact on overall shareholder sentiment.
- Employees: The vesting of restricted stock units for the CFO indicates standard executive compensation practices.
Key Dates
| Date | Description |
|---|---|
| 2024-11-15 | Date of the 10b5-1 plan under which shares were sold. |
| 2025-08-20 | Date of transaction for shares withheld for tax obligation. |
| 2025-08-21 | Date of transaction for shares sold under 10b5-1 plan. |
| 2025-08-22 | Date the Form 4 was signed. |
Keywords
Procore Technologies, PCOR, Howard Fu, CFO, Insider Trading, Form 4, Stock Sale, Tax Withholding, 10b5-1 Plan, Restricted Stock Units
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