Form 4: Procore CFO Sells Shares Under Pre-Arranged Trading Plan

Procore Technologies CFO Howard Fu sold 796 shares of common stock for $66.88 per share on June 20, 2025, as part of a pre-scheduled 10b5-1 trading plan.

Summary

• Howard Fu, the Chief Financial Officer and Treasurer of Procore Technologies, Inc. (PCOR), reported a sale of common stock.
• The transaction involved the disposition of 796 shares of Procore Technologies common stock.
• The shares were sold at a price of $66.88 per share.
• The sale occurred on June 20, 2025.
• Following this transaction, Howard Fu directly beneficially owns 198,271 shares of Procore Technologies common stock.
• The sale was executed pursuant to a Rule 10b5-1 trading plan, which was established on November 15, 2024.

Sentiment

Score: 5

Explanation: The sentiment is neutral. While an insider sale can be perceived negatively, the fact that it was conducted under a pre-arranged 10b5-1 plan mitigates any concerns about opportunistic selling, making it a routine and expected transaction.

Positives

• The sale was conducted under a Rule 10b5-1 plan, indicating it was pre-scheduled and not based on new, non-public information, which enhances transparency and reduces concerns about opportunistic insider trading.

Negatives

• An insider sale, even if pre-planned, reduces the direct ownership stake of a key executive in the company.

Risks

• While mitigated by the 10b5-1 plan, any insider sale can sometimes be misinterpreted by the market as a lack of confidence, potentially leading to minor negative sentiment.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Management Comments

• Shares sold pursuant to a 10b5-1 plan dated November 15, 2024.

Industry Context

This document is an insider trading report (Form 4) and does not provide information directly related to broader industry trends or competitive landscape. It solely reports a personal stock transaction by a company executive.

Stakeholder Impact

• Shareholders: The sale of a small number of shares by a CFO under a 10b5-1 plan is unlikely to have a significant direct impact on shareholders, as it is a routine, pre-planned transaction rather than a signal of changing company fundamentals or executive confidence.

Key Dates

Keywords

PROCORE TECHNOLOGIES, PCOR, Form 4, Insider Trading, Stock Sale, Howard Fu, CFO, 10b5-1 Plan, Equity Transaction