Form 4: Procore CFO Sells Shares Under 10b5-1 Plan
Insider Transaction Report
Procore Technologies CFO Howard Fu sold 814 shares of common stock at $72.99 per share on January 2, 2026, under a pre-arranged 10b5-1 plan.
Summary
- Howard Fu, CFO & Treasurer of Procore Technologies, Inc. (PCOR), reported a sale of common stock.
- The transaction involved the disposition of 814 shares of common stock.
- The shares were sold at a price of $72.99 per share.
- The sale occurred on January 2, 2026.
- Following this transaction, Howard Fu beneficially owns 178,237 shares of Procore Technologies common stock.
- The sale was executed pursuant to a Rule 10b5-1 plan established on November 15, 2024.
Sentiment
Score: 5
Explanation: A routine insider stock sale under a 10b5-1 plan is generally considered neutral, as it is pre-scheduled and not typically indicative of new company-specific information.
Future Outlook
This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future outlook.
Industry Context
This is a routine insider transaction report and does not provide specific insights into broader industry trends or competitive landscape. Insider sales under 10b5-1 plans are common for executives managing personal finances and diversifying holdings.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Insider Trading Policy Adherence | The sale was conducted pursuant to a Rule 10b5-1 plan dated November 15, 2024, indicating adherence to insider trading policies and pre-scheduled transactions. | 11/15/2024 | Demonstrates management's commitment to transparent and compliant stock transactions, mitigating concerns about opportunistic insider trading. |
Stakeholder Impact
- Shareholders: Minimal direct impact as this is a pre-scheduled, routine insider sale under a 10b5-1 plan, which is generally not indicative of new material information.
- Employees, Customers, Suppliers, Creditors: No direct impact from this specific insider transaction report.
Key Dates
| Date | Description |
|---|---|
| 11/15/2024 | Date of the 10b5-1 plan establishment. |
| 01/02/2026 | Date of the reported stock transaction (sale). |
| 01/06/2026 | Date the Form 4 filing was signed. |
Keywords
Procore Technologies, PCOR, Howard Fu, CFO, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, Beneficial Ownership
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