Form 4: Procore CFO Sells Shares Under 10b5-1 Plan
Insider Transaction
Procore Technologies CFO Howard Fu executed a pre-arranged 10b5-1 plan, selling 796 shares of common stock at $71.02 per share.
Summary
- Howard Fu, the Chief Financial Officer and Treasurer of Procore Technologies, Inc. (PCOR), reported a sale of common stock.
- The transaction involved the disposition of 796 shares of Procore Technologies common stock.
- The shares were sold at a price of $71.02 per share.
- The sale was executed on September 22, 2025.
- This transaction was conducted pursuant to a Rule 10b5-1 trading plan, which was dated November 15, 2024.
- Following this transaction, Howard Fu beneficially owns 188,661 shares of common stock directly.
Sentiment
Score: 5
Explanation: The filing reports a routine, pre-scheduled insider stock sale under a 10b5-1 plan, which is generally considered neutral in terms of market sentiment as it does not typically reflect new information about the company's performance or outlook.
Future Outlook
This filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.
Industry Context
This is a routine insider transaction under a pre-arranged trading plan and does not provide specific insights into broader industry trends or competitive positioning.
Stakeholder Impact
- Shareholders: Minimal direct impact as this is a routine, pre-planned insider sale and does not signal a change in company fundamentals or management's confidence.
Key Dates
| Date | Description |
|---|---|
| 11/15/2024 | Date of the 10b5-1 plan under which shares were sold. |
| 09/22/2025 | Date of the reported transaction (sale of common stock). |
| 09/24/2025 | Date the Form 4 was signed by the attorney-in-fact. |
Recommendation
holdThis Form 4 filing reports a routine, pre-scheduled sale of a small number of shares by a company officer under a 10b5-1 plan. Such transactions are generally not indicative of a change in company fundamentals or management's long-term outlook and do not warrant a change in investment recommendation based solely on this filing. Investors should continue to evaluate the company based on its financial performance, strategic initiatives, and broader market conditions.
Keywords
Procore Technologies, PCOR, Howard Fu, CFO, Insider Trading, Form 4, 10b5-1 Plan, Stock Sale
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