Form 4: PFG EVP Sells Shares Under 10b5-1 Plan

Principal Financial Group's EVP and Chief Risk Officer, Kenneth A. McCullum, reported the sale of 1,616 common shares and the disposition of 1,228 shares for tax withholding purposes.

Summary

• Kenneth A. McCullum, EVP Chief Risk Officer of Principal Financial Group Inc. (PFG), reported multiple transactions involving the company's common stock.
• On February 27, 2026, 1,228 shares of common stock were disposed of at a price of $95.42 per share for tax withholding purposes.
• On March 2, 2026, 1,316 shares of common stock were sold at a weighted average price of $96.01 per share, with individual transaction prices ranging from $95.83 to $96.33.
• Also on March 2, 2026, an additional 300 shares of common stock were sold at a weighted average price of $96.93 per share, with individual transaction prices ranging from $96.87 to $97.02.
• Both sales on March 2, 2026, were executed pursuant to a Rule 10b5-1 trading plan adopted on March 13, 2025.
• Following these transactions, Kenneth A. McCullum beneficially owns 40,908 shares of common stock, which includes 29 shares acquired through the Principal Financial Group, Inc. Employee Stock Purchase Plan.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event. The transactions are routine insider sales under a 10b5-1 plan and tax-related dispositions, which typically do not carry significant positive or negative implications for the company's operational performance or future prospects.

Positives

• The transactions were executed under a pre-arranged Rule 10b5-1 trading plan, indicating a planned disposition rather than an immediate reaction to market conditions.

Negatives

• Kenneth A. McCullum, a key executive, reduced his direct beneficial ownership of common stock by a total of 2,844 shares through sales and tax withholdings.

Future Outlook

NA

Industry Context

StockSavvy.ai notes that insider sales, particularly those executed under a Rule 10b5-1 plan, are common for executives managing their personal portfolios and do not necessarily signal a change in company fundamentals or industry outlook for the financial services sector.

Related Party Transactions

• Kenneth A. McCullum, an EVP and Chief Risk Officer of Principal Financial Group Inc., engaged in transactions involving the issuer's common stock.
• The sales were executed under a Rule 10b5-1 trading plan, which is a pre-arranged plan designed to avoid accusations of insider trading.

Stakeholder Impact

• Shareholders may observe a slight reduction in executive ownership, but the pre-planned nature of the sales mitigates concerns about management's confidence in the company.
• Employees are not directly impacted by these personal stock transactions.

Key Dates

Recommendation

The reported transactions are routine insider sales executed under a Rule 10b5-1 plan and tax-related dispositions. These types of transactions are generally not indicative of a change in the company's fundamental outlook or performance and therefore do not warrant a change in investment recommendation based solely on this filing.

Keywords

Principal Financial Group, PFG, Form 4, Insider Trading, Stock Sale, Executive Compensation, Kenneth A. McCullum, Rule 10b5-1 Plan, Chief Risk Officer