Form 4: CFO David Hass Boosts Primo Brands Stock Holdings

Primo Brands Corp's CFO, David W. Hass, reported an acquisition of 34,605 Class A Common Stock through restricted stock units, alongside a disposition of 3,274 shares for tax obligations.

Summary

• David W. Hass, Chief Financial Officer of Primo Brands Corp (PRMB), reported changes in his beneficial ownership of Class A Common Stock.
• On December 10, 2025, Hass acquired 34,605 shares of Class A Common Stock through an award of restricted stock units (RSUs).
• These RSUs represent a contingent right to receive one share of Class A Common Stock each and will vest in equal one-third installments on the first, second, and third anniversaries of the grant date.
• Following this acquisition, Hass directly beneficially owned 388,017 shares of Class A Common Stock.
• On December 11, 2025, Hass disposed of 3,274 shares of Class A Common Stock at a price of $16.08 per share.
• This disposition was to satisfy tax obligations upon the vesting of previously granted restricted stock units.
• After this transaction, Hass directly beneficially owned 384,743 shares of Class A Common Stock.
• Hass also indirectly beneficially owns 64,745 shares through various entities, including a living trust, Roth IRA, HB Capital LLC, custodial accounts for nieces and nephews, and his spouse.

Sentiment

Score: 7

Explanation: The filing reports a routine executive compensation event involving the grant of restricted stock units and a subsequent disposition for tax purposes. The RSU grant aligns the CFO's interests with long-term company performance, which is generally positive.

Positives

• The CFO received a significant award of 34,605 restricted stock units, aligning his interests with long-term shareholder value.
• The vesting schedule over three years indicates a commitment to retaining key management.

Negatives

• A portion of shares (3,274) was sold to cover tax obligations, which is a common practice but reduces direct ownership.

Future Outlook

The restricted stock units granted on December 10, 2025, are scheduled to vest in equal one-third installments on the first, second, and third anniversaries of the grant date, indicating future share issuances to the CFO.

Industry Context

This Form 4 filing is a routine disclosure of insider transactions and does not provide broader industry context or trends. It reflects standard executive compensation practices involving equity awards.

Related Party Transactions

• The filing details indirect beneficial ownership through entities like David W. Hass Living Trust, a Roth IRA for the benefit of the reporting person, HB Capital LLC (of which the reporting person is a member), custodial accounts for nieces and nephews, and the reporting person's spouse. The reporting person disclaims beneficial ownership of HB Capital LLC securities except to the extent of his pecuniary interest.

Stakeholder Impact

• Shareholders: The grant of RSUs to the CFO aligns management's long-term interests with shareholder value, potentially fostering sustained performance. The disposition for tax purposes is a routine event and has minimal impact.
• Employees: No direct impact on general employees is indicated.
• Customers/Suppliers/Creditors: No direct impact on these stakeholders is indicated.

Next Steps

• The restricted stock units granted on December 10, 2025, will vest in equal one-third installments on the first, second, and third anniversaries of the grant date.

Key Dates

Recommendation

This Form 4 filing details routine insider transactions related to executive compensation, specifically the grant of restricted stock units and a subsequent tax-related disposition. While the RSU grant aligns the CFO's interests with the company's long-term performance, it does not provide new material information about the company's operational or financial health that would warrant a change in investment recommendation. It's a standard disclosure, suggesting a "hold" position as there's no new catalyst for significant price movement based solely on this filing.

Keywords

Primo Brands Corp, PRMB, David W. Hass, Chief Financial Officer, CFO, Restricted Stock Units, RSUs, Insider Trading, Stock Award, Beneficial Ownership, Class A Common Stock, SEC Form 4