Form 4: Primis Financial CMO Boosts Stake with PSU Vesting

Ann-Stanton C. Gore, EVP and Chief Marketing Officer of Primis Financial Corp., increased her beneficial ownership of common stock through the vesting of performance-based restricted stock units.

Summary

• Ann-Stanton C. Gore, Executive Vice President and Chief Marketing Officer of Primis Financial Corp. (FRST), reported changes in her beneficial ownership.
• On March 5, 2026, 1,969 shares of Common Stock were acquired through the vesting of performance-based restricted stock units (PSUs) at a transaction price of $0.
• Following this transaction, Ms. Gore beneficially owns 13,840 shares of Common Stock, which includes 1,255 shares held jointly with her spouse and 4,000 shares of Restricted Stock.
• The vested PSUs were part of the 2025 PSU grant, with one-third vesting based on the achievement of applicable performance metrics.
• Ms. Gore continues to hold 8,531 unvested 2025 PSUs, 10,000 PSUs eligible to vest in 2028, and 7,000 PSUs eligible to vest in 2027, totaling 25,531 derivative securities.

Sentiment

Score: 7

Explanation: StockSavvy.ai views this as a moderately positive development, reflecting successful achievement of performance targets and an increase in executive ownership, which generally aligns management interests with shareholders.

Positives

• The vesting of 1,969 performance-based restricted stock units indicates that specific performance metrics for the 2025 PSUs were successfully achieved.
• The transaction increases the executive's direct beneficial ownership of Primis Financial Corp. common stock, aligning management interests with shareholders.

Future Outlook

Future vesting events for performance-based restricted stock units are scheduled, with 7,000 PSUs eligible to vest in 2027 and 10,000 PSUs eligible to vest in 2028, contingent on the achievement of future performance metrics.

Industry Context

StockSavvy.ai notes that insider transactions, particularly the vesting of performance-based awards, are common in the financial services sector. Such events typically signal management's achievement of pre-defined performance targets and reinforce alignment between executive incentives and shareholder value creation.

Stakeholder Impact

• Shareholders: Increased alignment of executive interests with shareholder value due to higher insider ownership and successful performance metric achievement.

Next Steps

• Continued eligibility for vesting of 10,000 PSUs in 2028.
• Continued eligibility for vesting of 7,000 PSUs in 2027.

Key Dates

Recommendation

The filing reports a routine vesting of performance-based restricted stock units, indicating the achievement of prior performance targets and an increase in executive ownership. While positive, it does not present new fundamental information significant enough to warrant a change from a 'hold' position based solely on this disclosure.

Keywords

Primis Financial Corp, FRST, SEC Form 4, Insider Transaction, Restricted Stock Units, PSUs, Executive Compensation, Ann-Stanton C. Gore, Stock Ownership