Form 4: T. Rowe Price VP Sells Shares Under 10b5-1 Plan

T. Rowe Price Vice President Eric L. Veiel reported the disposition of 12,447 shares of common stock at $105.37 per share under a Rule 10b5-1 plan.

Summary

• Eric L. Veiel, Vice President of T. Rowe Price Group Inc. (TROW), reported a transaction involving the company's common stock.
• On December 10, 2025, Veiel disposed of 12,447 shares of common stock.
• The shares were disposed of at a price of $105.37 per share.
• Following this transaction, Veiel beneficially owns 139,020.4419 shares of T. Rowe Price common stock directly.
• The transaction was made pursuant to a Rule 10b5-1(c) plan, indicating a pre-arranged sale.
• The transaction code 'F' typically signifies a disposition to cover tax withholding obligations upon the vesting of restricted stock or the exercise of options.

Sentiment

Score: 5

Explanation: Neutral. This is a routine insider transaction, likely for tax purposes, and does not reflect a change in company fundamentals or management's outlook on the company's future.

Future Outlook

NA

Industry Context

Insider sales under Rule 10b5-1 plans are common across all industries, particularly in mature financial services firms like T. Rowe Price, as part of executive compensation and tax planning strategies. This specific transaction does not indicate a broader industry trend or specific company performance.

Stakeholder Impact

• Minimal to none. Routine insider sales under Rule 10b5-1 plans generally have no significant impact on shareholders, employees, customers, suppliers, or creditors.

Key Dates

Recommendation

The reported transaction is a routine disposition of shares by an executive, likely for tax withholding purposes under a pre-arranged Rule 10b5-1 plan. Such transactions do not typically signal a change in the company's fundamental outlook or warrant a shift in investment recommendation. Therefore, a 'hold' recommendation is maintained, pending further fundamental analysis.

Keywords

T. Rowe Price, TROW, Insider Trading, Form 4, Stock Sale, Executive Compensation, Rule 10b5-1, Financial Services, Asset Management