Form 4: Planet Fitness COO Sells Shares
Insider Transaction (Form 4)
William Bode, Chief Operating Officer of Planet Fitness, Inc., sold 7,000 shares of common stock on September 14, 2026 for $51.22 per share.
Summary
- Option exercise/conversion: acquired 9,863 Class A Common Stock at $19.81 ($195,386) on September 14, 2026; holds 39,939 after (Direct).
- Open-market sale: disposed of 7,000 Class A Common Stock at $51.22 ($358,540) on September 14, 2026; holds 32,939 after (Direct).
- Option exercise/conversion: disposed of 9,863 Stock Options (Right to buy) on September 14, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $358,540 of stock on the open market.
Insider Transactions
William Bode — Officer (Chief Operating Officer)
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-09-14 | Option exercise/conversion | Class A Common Stock | 9,863 | $20 | $195.4K | 39,939 |
| 2026-09-14 | Open-market sale | Class A Common Stock | 7,000 | $51 | $358.5K | 32,939 |
| 2026-09-14 | Option exercise/conversion | Stock Options (Right to buy) | 9,863 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-09-14 | Option exercise/conversion (9,863 shares) |
| 2026-09-14 | Open-market sale (7,000 shares) |
| 2026-09-14 | Option exercise/conversion (9,863 shares) |
Keywords
insider transaction, Form 4, PLNT, Planet Fitness, Inc., bearish, William Bode
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