SCHEDULE: BlackRock Discloses 10.1% Stake in Planet Fitness

BlackRock, Inc. has filed a Schedule 13G, reporting beneficial ownership of 10.1% of Planet Fitness, Inc.'s Class A Stock as of March 31, 2026.

Summary

• BlackRock, Inc. has filed an amendment to its Schedule 13G, indicating its beneficial ownership of Planet Fitness, Inc. Class A Stock.
• As of March 31, 2026, BlackRock, Inc. beneficially owns 7,963,042 shares, representing 10.1% of the class of securities.
• The filing specifies that BlackRock, Inc. has sole voting power over 7,707,201 shares and sole dispositive power over 7,963,042 shares.
• No single person's interest in the common stock of Planet Fitness, Inc. is more than five percent of the total outstanding common shares, according to the filing.
• The filing is an amendment (Amendment No. 7) to a previous Schedule 13G filing.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral filing, as it is a routine disclosure of beneficial ownership by an institutional investor and does not contain operational or financial performance updates for Planet Fitness, Inc.

Positives

• BlackRock, a significant institutional investor, holds a substantial stake (10.1%) in Planet Fitness, Inc., which can be viewed as a positive signal of confidence.
• The filing indicates that BlackRock's ownership is in the ordinary course of business and not for the purpose of changing or influencing control of the issuer.

Risks

• While not explicitly stated as a risk in this filing, significant institutional ownership can sometimes lead to increased shareholder activism or pressure on management for strategic changes.
• The filing does not provide forward-looking statements or discuss specific business risks of Planet Fitness, Inc.

Future Outlook

This filing is a disclosure of beneficial ownership and does not contain forward-looking statements or guidance regarding Planet Fitness, Inc.'s future performance.

Management Comments

• "In accordance with SEC Release No. 34-39538 (January 12, 1998), this Schedule 13G reflects the securities beneficially owned, or deemed to be beneficially owned, by certain business units (collectively, the "Reporting Business Units") of BlackRock, Inc. and its subsidiaries and affiliates. It does not include securities, if any, beneficially owned by other business units whose beneficial ownership of securities are disaggregated from that of the Reporting Business Units in accordance with such release."
• "By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11."

Industry Context

StockSavvy.ai notes that significant institutional holdings, as disclosed in Schedule 13G filings, are common in the fitness industry and can influence market perception and corporate governance discussions.

Stakeholder Impact

• Shareholders: The disclosure confirms a significant institutional holding by BlackRock, which may influence investor sentiment and market activity.
• Management: The filing confirms BlackRock's ownership is not intended to influence or change control, but significant holdings can still lead to engagement on corporate strategy.

Next Steps

• BlackRock will continue to hold its shares in Planet Fitness, Inc. in the ordinary course of business.
• Future amendments to this Schedule 13G will be filed if there are any material changes in beneficial ownership.

Key Dates

Keywords

Planet Fitness, BlackRock, Schedule 13G, Beneficial Ownership, Class A Stock, Institutional Investor, SEC Filing, Amendment