SCHEDULE: T. Rowe Price Reports Pinterest Class A Holdings

T. Rowe Price Associates, Inc. reported a 3.7% passive ownership stake in Pinterest Inc. Class A common stock as of June 30, 2025.

Summary

• T. Rowe Price Associates, Inc. filed an Amendment No. 1 to Schedule 13G regarding its beneficial ownership in Pinterest Inc. Class A common stock.
• As of June 30, 2025, T. Rowe Price Associates, Inc. beneficially owned 22,274,015 shares of Pinterest Inc. Class A common stock.
• This ownership represents 3.7% of the total Class A common stock outstanding.
• T. Rowe Price Associates, Inc. holds sole voting power over 21,932,129 shares and sole dispositive power over 22,258,489 shares.
• The reporting person is classified as an Investment Adviser (IA).

Sentiment

Score: 5

Explanation: The filing is a routine ownership disclosure. While the continued presence of a major institutional investor is mildly positive, the percentage being below 5% for an amendment could suggest a reduction, leading to an overall neutral sentiment without further context.

Positives

• A major and reputable institutional investor, T. Rowe Price Associates, Inc., maintains a significant stake in Pinterest Inc., indicating continued investment interest.

Negatives

• The beneficial ownership percentage of 3.7% is below the 5% threshold typically requiring an initial Schedule 13G filing for passive investors, which, as an amendment, could imply a reduction from a previously higher stake.

Risks

• No specific business risks related to Pinterest Inc. are detailed in this ownership filing.

Future Outlook

No forward-looking statements or guidance regarding Pinterest Inc.'s operations or financial performance are provided in this ownership filing.

Management Comments

• T. Rowe Price Associates, Inc. certified that the securities were acquired and are held in the ordinary course of business and not for the purpose of changing or influencing control of Pinterest Inc.
• T. Rowe Price Associates, Inc. declared that filing the Schedule 13G should not be construed as an admission of beneficial ownership, which is expressly denied.

Industry Context

This filing reflects an institutional investor's passive stake in a major social media and digital advertising platform, Pinterest Inc. It does not provide broader industry trends or competitive analysis.

Stakeholder Impact

• Shareholders: Provides transparency on a significant institutional investor's stake in the company.

Next Steps

• T. Rowe Price Associates, Inc. will continue to file amendments to this Schedule 13G as required by SEC regulations if their beneficial ownership changes significantly.

Key Dates

Keywords

Pinterest, PINS, T. Rowe Price, Schedule 13G, beneficial ownership, investment adviser, common stock, social media, digital advertising