Form 4: Pinterest Officer Sells Shares Under 10b5-1 Plan
Insider Transaction Report
Pinterest Chief Content Officer Malik Ducard sold 6,000 shares of Class A Common Stock for approximately $25.86 per share.
Summary
- Malik Ducard, Chief Content Officer of Pinterest, Inc. (PINS), reported the sale of 6,000 shares of Class A Common Stock.
- The transaction occurred on December 24, 2025, at a weighted average sale price of $25.8603 per share.
- The shares were sold in multiple transactions within a price range of $25.815 to $25.93 per share.
- This sale was executed pursuant to a Rule 10b5-1 trading plan adopted by Mr. Ducard on August 22, 2025.
- Following this transaction, Mr. Ducard beneficially owns 699,773 shares of Class A Common Stock, which includes RSUs subject to vesting requirements.
Sentiment
Score: 5
Explanation: The filing reports a routine, pre-scheduled insider stock sale under a 10b5-1 plan, which is a neutral event for the company's operational or financial performance.
Management Comments
- The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 22, 2025.
Industry Context
Routine insider stock sales, particularly those executed under a pre-arranged 10b5-1 trading plan, are common across all industries. These plans allow executives to sell shares systematically over time, mitigating concerns about trading on material non-public information.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Trading Plan Adoption | The reported stock sale was conducted under a Rule 10b5-1 trading plan, adopted on August 22, 2025. This plan allows insiders to pre-arrange sales of company stock to avoid accusations of insider trading. | 08/22/2025 | The use of a 10b5-1 plan demonstrates adherence to best practices in corporate governance regarding insider trading, providing transparency and reducing potential legal risks for the executive and the company. |
Stakeholder Impact
- Shareholders: The sale of 6,000 shares represents a very small fraction of the total outstanding shares and Mr. Ducard's overall holdings, thus having a negligible direct impact on shareholder value or sentiment. It is a routine liquidity event for an executive.
Key Dates
| Date | Description |
|---|---|
| 08/22/2025 | Date Rule 10b5-1 trading plan was adopted by Malik Ducard. |
| 12/24/2025 | Date of the reported transaction (sale of Class A Common Stock). |
| 12/29/2025 | Date the Form 4 was signed by Jacquie Katzel, Attorney-in-Fact. |
Keywords
Pinterest, PINS, Malik Ducard, Insider Trading, Stock Sale, Form 4, Chief Content Officer, 10b5-1 Plan
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