Form 4: Pineapple Financial COO Boosts Stake with Significant Share Purchase

Pineapple Financial Inc.'s Chief Operating Officer and Director, Kendall Leo Marin, has increased his direct beneficial ownership in the company through a recent acquisition of common shares.

Summary

• Kendall Leo Marin, Chief Operating Officer and Director of Pineapple Financial Inc. (PAPL), acquired 40,634 common shares.
• The transaction occurred on May 30, 2025, at a price of $0.041 per share.
• Following this purchase, Mr. Marin directly beneficially owns 1,930,334 common shares.
• Additionally, Mr. Marin holds 126,652 stock options and 25,651 warrants.
• The stock options were granted on November 3, 2023, under the 2022 Omnibus Equity Incentive Compensation Plan, exercisable at $3.60 per share, with a 2-year vesting schedule (25% vested on grant date, remaining in equal installments every 6 months).

Sentiment

Score: 7

Explanation: The insider purchase by a key executive indicates confidence in the company's future, which is generally a positive signal for investors. However, the significantly lower purchase price compared to previously granted options suggests a substantial decline in stock value.

Positives

• The insider purchase of 40,634 common shares by a key executive (COO and Director) signals management's confidence in the company's future prospects.
• The transaction increases the COO's direct beneficial ownership, further aligning management's interests with shareholders.

Negatives

• The purchase price of $0.041 per share is significantly lower than the $3.60 exercise price of previously granted stock options, indicating a substantial decline in the company's stock value since November 2023.

Future Outlook

NA

Industry Context

NA

Stakeholder Impact

• Shareholders: May view the insider purchase as a positive signal of confidence from management, potentially boosting investor sentiment.

Key Dates

Recommendation

Keywords

Pineapple Financial Inc., PAPL, SEC Form 4, Insider Trading, Beneficial Ownership, Stock Purchase, Executive Compensation, Kendall Leo Marin, Common Shares, Stock Options, Warrants