Form 4: Pineapple Financial COO and 10% Owner Increases Stake Through Recent Share Purchases

Kendall Leo Marin, Chief Operating Officer, Director, and 10% owner of Pineapple Financial Inc., has significantly increased his direct beneficial ownership in the company through recent open market purchases of common shares.

Summary

• Kendall Leo Marin, serving as Chief Operating Officer, Director, and a 10% owner of Pineapple Financial Inc. (PAPL), acquired additional common shares.
• On July 3, 2025, Marin purchased 1,000 common shares at a price of $0.095 per share and an additional 2,000 common shares at $0.099 per share.
• On July 7, 2025, Marin further purchased 6,000 common shares at $0.094 per share.
• Following these reported transactions, Marin's direct beneficial ownership of common shares totals 2,281,823.
• This reported common share total does not include 126,652 stock options and 25,651 warrants also held by Marin.
• The stock options were granted on November 3, 2023, under the 2022 Omnibus Equity Incentive Compensation Plan, are exercisable at $3.60 per share, and vest over two years, with 25% vesting on the grant date and the remainder vesting in equal installments every six months thereafter.

Sentiment

Score: 8

Explanation: The Chief Operating Officer and a 10% owner of Pineapple Financial Inc. has made open market purchases of common shares, increasing his direct beneficial ownership. This insider buying typically indicates strong confidence in the company's future prospects, despite the relatively low share price at which the purchases were made compared to previously granted options.

Positives

• Increased insider ownership by a key executive (COO) and significant shareholder (10% owner and Director) signals strong confidence in the company's future prospects and valuation.
• Direct open market purchases demonstrate a tangible commitment to the company's equity and align management's interests with those of shareholders.

Negatives

• The purchase prices for the common shares ($0.094 $0.099) are substantially lower than the exercise price of the previously granted stock options ($3.60), which could indicate a significant decline in the company's share price since the options were issued.

Related Party Transactions

• Purchases of common shares by Kendall Leo Marin, who serves as a Director, Chief Operating Officer, and 10% owner of Pineapple Financial Inc.

Stakeholder Impact

• Shareholders: The increase in direct beneficial ownership by a key executive and significant shareholder may signal management's confidence in the company's value, potentially enhancing investor sentiment and confidence.
• Employees: May perceive a stronger commitment from leadership, potentially fostering a sense of stability and alignment with company goals.

Key Dates

Recommendation

Keywords

Pineapple Financial Inc., PAPL, Kendall Leo Marin, Insider Trading, Form 4, Beneficial Ownership, Common Shares, Stock Options, Warrants, COO, Director, 10% Owner, Equity Incentive Plan