Form 4: Phreesia Inc. Officer Sells Shares Under 10b5-1 Trading Plan
SEC Form 4 Filing
Allison C. Hoffman, General Counsel & Secretary of Phreesia, Inc., sold 3,496 shares of common stock at $25.32 per share on March 17, 2025, under a pre-arranged trading plan.
Summary
- On March 17, 2025, Allison C. Hoffman, the General Counsel & Secretary of Phreesia, Inc., sold 3,496 shares of the company's common stock.
- The sale was executed at a price of $25.32 per share.
- This transaction was conducted under a Rule 10b5-1 trading plan adopted on September 17, 2024.
- Following the transaction, Hoffman directly owns 139,134 shares of Phreesia, Inc.
- A Power of Attorney document was also filed, granting authority to Thomas Altier, Allison Hoffman, Alexis Lyons, Randy Rasmussen and Amy Beth VanDuyn to execute SEC forms on behalf of Allison Hoffman.
Sentiment
Score: 5
Explanation: The document is a standard SEC filing related to an insider stock sale under a pre-arranged trading plan. It doesn't convey any particularly positive or negative sentiment about the company's prospects.
Future Outlook
The document does not contain any specific forward-looking statements regarding the company's future performance.
Industry Context
This filing is a routine disclosure of insider trading activity. It is common for executives to utilize 10b5-1 trading plans to sell shares over time to avoid accusations of trading on inside information. The filing itself doesn't provide insight into Phreesia's competitive position or broader industry trends.
Comparison to Industry Standards
- Insider sales are a common occurrence in publicly traded companies.
- The use of 10b5-1 trading plans is a standard practice to ensure compliance with insider trading regulations.
- Comparable companies such as Veeva Systems or athenahealth also see regular Form 4 filings from their executives.
Stakeholder Impact
- The sale of shares by an officer could be perceived negatively by some shareholders, although the existence of a 10b5-1 plan mitigates this concern.
Key Dates
| Date | Description |
|---|---|
| January 12, 2021 | Date of execution of the Limited Power of Attorney. |
| July 15, 2019 | Date of previous Limited Power of Attorney, which is superseded by the current one. |
| September 17, 2024 | Date the Rule 10b5-1 trading plan was adopted by the Reporting Person. |
| March 17, 2025 | Date of the stock sale transaction. |
| March 19, 2025 | Date of signature for the SEC filing. |
Keywords
Phreesia, Allison Hoffman, SEC Form 4, Stock Sale, 10b5-1 Trading Plan, Power of Attorney, Beneficial Ownership, Insider Trading
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