Form 4: Phreesia Inc. Executive Sells Shares Under 10b5-1 Plan

Allison C. Hoffman, General Counsel & Secretary of Phreesia Inc., sold a portion of her holdings in common stock on January 15, 2025, under a pre-arranged 10b5-1 trading plan.

Summary

• Allison C. Hoffman, General Counsel & Secretary of Phreesia Inc., executed a sale of company stock on January 15, 2025.
• The sale involved 3,496 shares at a price of $26.87 per share and 1,089 shares at a weighted average price of $26.9813 per share.
• The total number of shares sold was 4,585.
• The transactions were conducted under a pre-arranged Rule 10b5-1 trading plan adopted on September 17, 2024.
• A portion of the sale was to cover tax withholding obligations related to the settlement of restricted stock units.

Sentiment

Score: 5

Explanation: The document reflects a routine transaction under a pre-arranged plan, with no indication of positive or negative sentiment.

Risks

• Executive stock sales can sometimes be perceived negatively by the market, although this sale was pre-planned.

Industry Context

This is a routine filing related to insider trading activity and is common for publicly traded companies. The use of a 10b5-1 plan indicates the sale was pre-planned and not based on any new material information.

Comparison to Industry Standards

• The use of a 10b5-1 trading plan is a common practice among executives at publicly traded companies to avoid accusations of insider trading.
• Similar filings are regularly made by executives at comparable companies such as Veeva Systems and athenahealth when they sell shares.

Stakeholder Impact

• The stock sale may have a minor impact on shareholders, but it is unlikely to be significant given the pre-planned nature of the transaction.

Key Dates

Keywords

Phreesia, stock sale, insider trading, Form 4, Rule 10b5-1, executive, Allison Hoffman, equity securities