Form 4: Phreesia General Counsel Sells Shares Under 10b5-1 Plan

Phreesia's General Counsel, Allison C. Hoffman, executed a sale of 6,176 common shares at $11.97 per share, as pre-arranged under a Rule 10b5-1 trading plan.

Summary

• Allison C. Hoffman, General Counsel & Secretary of Phreesia, Inc. (PHR), reported a transaction involving the company's common stock.
• The transaction was a disposition (sale) of 6,176 shares of Phreesia Common Stock.
• The shares were sold at a price of $11.97 per share.
• The transaction occurred on March 23, 2026.
• Following this transaction, Allison C. Hoffman beneficially owns 163,485 shares of Phreesia Common Stock.
• This sale was conducted pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 19, 2025.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event. The sale is a routine insider transaction executed under a pre-arranged 10b5-1 plan, which typically minimizes its interpretative impact on company fundamentals.

Negatives

• Insider selling, even under a 10b5-1 plan, can sometimes be interpreted by some investors as a lack of strong conviction in the company's near-term stock price appreciation, though it is often for personal financial planning and diversification.

Future Outlook

NA

Industry Context

StockSavvy.ai notes that insider transactions, particularly those executed under Rule 10b5-1 plans, are common for corporate executives for personal financial management and diversification, and do not necessarily reflect a change in the company's fundamental outlook or broader industry trends.

Stakeholder Impact

• Shareholders: A minor, routine insider sale under a 10b5-1 plan is unlikely to have a significant direct impact on shareholders, though some may view any insider selling with caution.

Key Dates

Recommendation

The reported transaction is a routine insider sale executed under a Rule 10b5-1 trading plan, which is a common practice for corporate officers for personal financial planning. It does not provide new information about the company's operational performance or strategic direction that would warrant a change in investment recommendation. Investors should continue to hold and monitor Phreesia's fundamental business performance.

Keywords

Phreesia, PHR, Insider Trading, Form 4, Stock Sale, Allison C. Hoffman, 10b5-1 Plan, Officer Transaction, Equity Disposition