Form 4: Phreesia General Counsel Sells Shares

Phreesia's General Counsel, Allison C. Hoffman, sold a total of 5,192 shares of common stock in two transactions in September 2025.

Summary

• Allison C. Hoffman, General Counsel & Secretary of Phreesia, Inc. (PHR), reported two sales of the company's common stock.
• On September 16, 2025, 3,133 shares were sold at a weighted average price of $23.2844 per share. This transaction was non-discretionary, executed to cover tax withholding obligations related to the settlement of restricted stock units.
• On September 17, 2025, an additional 2,059 shares were sold at a price of $23.5 per share. This transaction was conducted pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 17, 2024.
• Following these reported transactions, Allison C. Hoffman beneficially owns 136,978 shares of Phreesia common stock.

Sentiment

Score: 5

Explanation: The sentiment is neutral as the reported sales are routine insider transactions for tax obligations and a pre-arranged trading plan, which are common and generally not interpreted as a strong positive or negative signal about the company's prospects.

Negatives

• General Counsel Allison C. Hoffman sold a total of 5,192 shares of Phreesia common stock, which, while for routine reasons, represents a reduction in insider holdings.

Future Outlook

This filing does not contain any forward-looking statements or guidance regarding the company's future performance or outlook.

Management Comments

• These shares were disposed of in non-discretionary transactions pursuant to the Issuer's mandatory sell-to-cover policy to cover the Reporting Person's tax withholding obligations in connection with the settlement of an award of restricted stock units.
• This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 17, 2024.

Industry Context

This insider transaction report is specific to Phreesia, Inc. and its General Counsel, Allison C. Hoffman, and does not provide broader industry context or trends.

Stakeholder Impact

• Shareholders: May observe a reduction in insider ownership, though the stated reasons (tax withholding, 10b5-1 plan) typically mitigate concerns about management's confidence in the company's future.

Key Dates

Recommendation

The reported transactions are routine insider sales for tax withholding and a pre-arranged 10b5-1 trading plan. These types of sales are common for executives and do not typically signal a change in the company's fundamental outlook or warrant a change in investment recommendation. Therefore, a 'hold' recommendation is appropriate as this filing does not provide new information to alter an existing investment thesis.

Keywords

Phreesia, PHR, Insider Trading, Form 4, Stock Sale, Allison C. Hoffman, General Counsel, 10b5-1 Plan, Restricted Stock Units, RSU