Form 4: Phreesia GC Allison Hoffman Sells Shares

Phreesia General Counsel and Secretary Allison C. Hoffman sold 6,176 shares of common stock on April 20, 2026.

Summary

• Allison C. Hoffman, General Counsel & Secretary of Phreesia, Inc., sold 6,176 shares of common stock.
• The transaction was executed at a price of $9.06 per share.
• The sale was conducted pursuant to a Rule 10b5-1 trading plan adopted on December 19, 2025.
• Following the transaction, the reporting person retains beneficial ownership of 157,309 shares.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sale was executed under a pre-established 10b5-1 plan, which is a routine administrative action.

Positives

• The sale was pre-planned under a Rule 10b5-1 trading plan, which typically indicates the transaction is not based on non-public material information.

Negatives

• Insider selling can sometimes be perceived by the market as a lack of confidence in the short-term stock price performance.

Risks

• Continued reliance on Rule 10b5-1 plans for liquidity by key executives.

Future Outlook

No forward-looking guidance or operational outlook provided in this filing.

Industry Context

StockSavvy.ai notes that routine insider selling via 10b5-1 plans is a standard corporate practice for liquidity and diversification, and generally does not signal a change in company fundamentals.

Comparison to Industry Standards

• The use of Rule 10b5-1 plans is a standard industry practice for executives to manage equity holdings while maintaining compliance with insider trading regulations.

Stakeholder Impact

• Minimal impact on shareholders as the sale was pre-planned and represents a small portion of the executive's total holdings.

Key Dates

Keywords

Phreesia, PHR, Insider Trading, Form 4, SEC Filing, Equity