Form 4: Phreesia Executive Sells Shares Under 10b5-1 Plan
Insider Transaction Report
Phreesia's President of Provider Solutions, Evan Roberts, sold common stock totaling 48,547 shares in late August 2025, executed under a pre-arranged 10b5-1 trading plan.
Summary
- Evan Roberts, President, Provider Solutions at Phreesia, Inc. (PHR), reported sales of common stock.
- On August 27, 2025, Roberts sold 45,147 shares at a weighted average price of $32.0199 per share.
- On August 28, 2025, an additional 3,400 shares were sold at a weighted average price of $32.4616 per share.
- These transactions were conducted under a Rule 10b5-1 trading plan established on April 15, 2025.
- Following these sales, Roberts beneficially owns 724,368 shares of Phreesia common stock.
Sentiment
Score: 5
Explanation: The filing reports pre-scheduled insider sales under a 10b5-1 plan, which is a neutral event as it indicates planned liquidity rather than a reaction to new information.
Negatives
- Evan Roberts, President, Provider Solutions, sold a total of 48,547 shares of Phreesia common stock across two transactions on August 27 and August 28, 2025.
Future Outlook
The filing does not contain any forward-looking statements or guidance regarding the company's future outlook.
Industry Context
This filing is a company-specific insider transaction report and does not provide broader industry trends or competitive analysis.
Stakeholder Impact
- Shareholders may view the insider sale with slight caution, though the pre-arranged 10b5-1 plan mitigates concerns about the timing of the sale.
Key Dates
| Date | Description |
|---|---|
| 04/15/2025 | Rule 10b5-1 trading plan adopted by Evan Roberts. |
| 08/27/2025 | Sale of 45,147 shares of common stock by Evan Roberts at a weighted average price of $32.0199. |
| 08/28/2025 | Sale of 3,400 shares of common stock by Evan Roberts at a weighted average price of $32.4616. |
| 08/29/2025 | Date of filing of the Statement of Changes in Beneficial Ownership (Form 4). |
Recommendation
holdThe reported sales by a company executive were executed under a pre-arranged Rule 10b5-1 trading plan, which indicates a planned liquidity event rather than a reaction to new material information. While insider sales can sometimes be a negative signal, the pre-scheduled nature of these transactions generally leads to a neutral interpretation for investment decisions, suggesting a 'hold' recommendation based solely on this filing.
Keywords
Phreesia, PHR, insider trading, Form 4, stock sale, Evan Roberts, 10b5-1 plan, executive compensation
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