Form 4: PFGC Executive Sells Shares Under Pre-Planned 10b5-1

A. Brent King, EVP, General Counsel, and Secretary of Performance Food Group Co, executed a pre-planned sale of 1,320 common shares and disposed of 1,283 shares for tax purposes on August 25, 2025.

Summary

• A. Brent King, Executive Vice President, General Counsel and Secretary of Performance Food Group Co (PFGC), reported transactions involving the company's common stock.
• On August 25, 2025, King disposed of 1,283 shares of common stock at a price of $101.86 per share, likely for tax withholding purposes.
• On the same date, King sold 1,320 shares of common stock at a weighted average price of $101.66 per share, with individual sales ranging from $101.50 to $101.86.
• This sale of 1,320 shares was conducted pursuant to a Rule 10b5-1 trading plan, which was established on February 26, 2025.
• Following these transactions, King's direct beneficial ownership of Performance Food Group Co common stock stands at 62,852 shares.

Sentiment

Score: 5

Explanation: The sentiment is neutral. While an insider sale can sometimes be viewed negatively, the fact that it was executed under a pre-planned 10b5-1 trading plan mitigates concerns about its timing or implications for company performance. The other transaction is a routine tax withholding.

Positives

• The sale of 1,320 shares was executed under a pre-established Rule 10b5-1 trading plan, indicating a pre-scheduled transaction rather than a reaction to recent company performance or news.
• The disposition of 1,283 shares appears to be a routine tax withholding event associated with equity compensation.

Negatives

• The sale by an executive reduces their direct ownership stake in the company, which can sometimes be perceived as a lack of confidence, although mitigated by the 10b5-1 plan.

Risks

• No specific risks are detailed in this Form 4 filing.

Future Outlook

This Form 4 filing does not contain any forward-looking statements or guidance regarding the company's future outlook.

Management Comments

• The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 26, 2025.
• The reporting person undertakes to provide to Performance Food Group Company, any security holder of Performance Food Group Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Industry Context

This insider transaction report is specific to an individual executive's share ownership and does not provide broader industry context or trends.

Stakeholder Impact

• Shareholders: May view the insider sale with slight caution, though the 10b5-1 plan reduces the perceived negative signal. The reduction in executive ownership could be noted.
• Employees: No direct impact mentioned.
• Customers/Suppliers/Creditors: No direct impact mentioned.

Next Steps

• No specific future actions, events, or milestones are mentioned in this Form 4 filing.

Key Dates

Keywords

Performance Food Group, PFGC, Insider Trading, Form 4, Stock Sale, 10b5-1 Plan, Executive Compensation, A. Brent King