Form 4: Peloton COO Sells Shares Under 10b5-1 Plan

Peloton Interactive's Chief Operating Officer, Charles Peter Kirol, sold 8,969 shares of Class A Common Stock for $9 per share on September 30, 2025, under a pre-arranged 10b5-1 trading plan.

Summary

• Charles Peter Kirol, Chief Operating Officer of Peloton Interactive, Inc. (PTON), reported a sale of Class A Common Stock.
• The transaction involved the disposition of 8,969 shares.
• The shares were sold at a price of $9 per share.
• The sale occurred on September 30, 2025.
• Following this transaction, Kirol directly beneficially owns 14,352 shares of Class A Common Stock.
• The sale was executed pursuant to a Rule 10b5-1 trading plan adopted by Kirol on May 29, 2025.

Sentiment

Score: 5

Explanation: The sentiment is neutral as this is a routine disclosure of a pre-planned insider stock sale under a 10b5-1 plan, which typically does not indicate a change in company fundamentals or management's outlook.

Future Outlook

This filing does not contain any forward-looking statements or guidance.

Industry Context

This insider transaction report reflects an individual executive's pre-planned stock sale and does not provide broader industry context or trends.

Stakeholder Impact

• Shareholders: Minor impact as the sale is a pre-planned transaction by an executive, not indicative of a change in company fundamentals or a significant divestment. The volume of shares sold (8,969 shares for $80,721) is relatively small compared to the company's market capitalization and daily trading volume.

Key Dates

Keywords

PTON, Peloton, Insider Trading, Form 4, Stock Sale, Charles Kirol, COO, 10b5-1 Plan