Ovanti is targeting the large and growing US BNPL market, estimated to be worth \$133 billion and growing at a 24.7% CAGR. The company has hired experienced executives from companies like Zip Co, PayPal, and Macquarie Group to lead its US expansion. Ovanti's strategy focuses on underserved merchants and industry verticals, leveraging existing payment networks and AI-enabled credit assessment. The company's roadmap includes launching its US BNPL product in Q3 2025, securing partnerships with retailers, and achieving significant transaction value growth by 2027. Ovanti's current market capitalization is \$49.25 million (fully diluted). The average BNPL loan amount is \$135, with 89% of users paying on time.