Form 4: ON24's Chief Revenue Officer, James Blackie, Executes Stock Sales to Cover Tax Obligations

James Blackie, Chief Revenue Officer of ON24, sold shares of common stock on March 3rd and 4th, 2025, to cover tax withholding obligations related to vesting restricted stock units, as per a pre-arranged Rule 10b5-1 trading plan.

Summary

• James Blackie, the Chief Revenue Officer of ON24, executed sales of ON24's common stock on March 3rd and 4th, 2025.
• These transactions were conducted under a pre-existing Rule 10b5-1 trading plan adopted on August 29, 2024.
• On March 3rd, 2025, 6,927 shares were sold at a weighted average price of $5.571, with individual transactions ranging from $5.41 to $5.68.
• On March 4th, 2025, 4,219 shares were sold at a weighted average price of $5.5263, with individual transactions ranging from $5.41 to $5.59.
• The sales were made to cover tax withholding obligations associated with the vesting of restricted stock units.
• Following these transactions, Blackie directly owns 394,764 shares of ON24 common stock.

Sentiment

Score: 6

Explanation: The document is neutral in tone, simply reporting transactions. The sales are related to tax obligations, which is a normal part of executive compensation. There is no indication of positive or negative sentiment.

Industry Context

Executive stock sales are a common occurrence, particularly to cover tax obligations related to equity compensation. The use of a pre-arranged Rule 10b5-1 trading plan is a standard practice to avoid accusations of insider trading.

Stakeholder Impact

• The stock sales could have a minor impact on shareholders due to the slight dilution of shares.
• The transactions are unlikely to significantly affect employees, customers, suppliers, or creditors.

Key Dates