Form 4: ON24 Completes Acquisition by Cvent

ON24, Inc. has finalized its merger with Cvent Atlanta, LLC, resulting in the cancellation of all outstanding common stock.

Summary

• ON24, Inc. completed its merger with Cvent Atlanta, LLC on April 1, 2026.
• All outstanding shares of ON24 common stock were canceled and converted into the right to receive $8.10 per share in cash.
• Outstanding stock options were canceled and converted into the right to receive cash equal to $8.10 minus the respective exercise price per share.
• The company is now a wholly-owned subsidiary of Cvent Atlanta, LLC.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as it marks the expected conclusion of a previously announced merger agreement rather than a new operational development.

Positives

• Shareholders received a cash payout of $8.10 per share upon the completion of the merger.

Negatives

• The company has ceased to be an independent publicly traded entity.
• Public trading of ON24 common stock (ONTF) has concluded.

Risks

• As the company is now a private subsidiary, public market liquidity for the stock is no longer available.

Future Outlook

The company is now a wholly-owned subsidiary of Cvent Atlanta, LLC, and no further public guidance or forward-looking statements will be provided by ON24 as an independent entity.

Industry Context

StockSavvy.ai notes that this acquisition represents a consolidation in the event marketing and webinar technology space, as Cvent absorbs a key competitor to bolster its enterprise software suite.

Comparison to Industry Standards

• The $8.10 per share cash-out price represents the final valuation for public shareholders following the merger agreement.
• This transaction follows a trend of private equity and strategic buyers acquiring mid-cap SaaS companies to consolidate market share.

Stakeholder Impact

• Shareholders receive cash consideration for their holdings.
• Employees and customers transition to the Cvent corporate structure.

Next Steps

• Delisting of ON24 common stock from public exchanges.
• Final distribution of merger consideration to shareholders.

Key Dates

Keywords

ON24, ONTF, Merger, Acquisition, Cvent, Take-private, SEC Form 4