Form 4: ON24 Chief Revenue Officer Sells Shares Under 10b5-1 Plan

ON24's Chief Revenue Officer, James Blackie, sold 4,649 shares of common stock at an average price of $6.2861, as part of a pre-arranged 10b5-1 trading plan.

Summary

• James Blackie, the Chief Revenue Officer of ON24, sold 4,649 shares of the company's common stock.
• The sale was executed on November 20, 2024, at a weighted average price of $6.2861 per share.
• The transactions were part of a pre-established Rule 10b5-1 trading plan adopted on December 14, 2023.
• The shares were sold to cover tax withholding obligations related to the vesting of restricted stock units.
• The sale occurred in multiple transactions with prices ranging from $6.24 to $6.36 per share.

Sentiment

Score: 5

Explanation: The document reflects a routine transaction by an executive under a pre-planned trading plan. It is neither positive nor negative for the company's outlook.

Industry Context

This is a routine transaction for corporate insiders and is not unusual. The use of a 10b5-1 plan indicates the sale was pre-planned and not based on any new material non-public information.

Comparison to Industry Standards

• Sales by executives under 10b5-1 plans are common across the industry and are generally viewed as a normal part of executive compensation and financial planning.
• The volume of shares sold is relatively small compared to the total outstanding shares of ON24, suggesting it is unlikely to have a significant impact on the stock price.
• Other technology companies often see similar transactions by their executives.

Stakeholder Impact

• The sale of shares by an executive may have a minor impact on shareholder sentiment, but is unlikely to have a significant effect due to the pre-planned nature of the transaction.

Key Dates

Keywords

ON24, insider trading, stock sale, Rule 10b5-1, James Blackie, Chief Revenue Officer, stock transaction