Form 4: ON24 Acquired by Cvent for $8.10 Per Share

ON24, Inc. has completed its merger with Cvent Atlanta, LLC, resulting in the cancellation of all outstanding common stock for $8.10 per share.

Summary

• ON24, Inc. completed a merger with Cvent Atlanta, LLC on April 1, 2026.
• The company is now a wholly-owned subsidiary of Cvent Atlanta, LLC.
• All outstanding shares of ON24 common stock were canceled and converted into the right to receive $8.10 per share in cash.
• Outstanding Restricted Stock Units (RSUs) received similar treatment under the merger agreement.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as it represents the final administrative step of a previously announced merger rather than new operational performance data.

Positives

• Shareholders received a definitive cash payout of $8.10 per share upon the completion of the merger.

Negatives

• The company has ceased to be a publicly traded entity following the merger completion.

Risks

• As the company is now a private subsidiary, public market liquidity for ONTF stock has been eliminated.

Future Outlook

The company is now a wholly-owned subsidiary of Cvent Atlanta, LLC, and no further public guidance or forward-looking statements will be provided by ON24 as a standalone public entity.

Industry Context

StockSavvy.ai notes that this acquisition represents a consolidation in the event marketing and webinar technology space, as Cvent absorbs a key competitor to bolster its enterprise software suite.

Comparison to Industry Standards

• The acquisition follows a trend of private equity and strategic buyers consolidating SaaS platforms in the marketing technology sector.
• The $8.10 per share valuation reflects the final negotiated price between the parties as outlined in the December 2025 agreement.

Stakeholder Impact

• Shareholders receive cash proceeds for their holdings.
• Employees and customers transition to the parent company, Cvent.

Next Steps

• Delisting of ON24 common stock from public exchanges.
• Finalization of integration processes into Cvent Atlanta, LLC.

Key Dates

Keywords

ON24, Cvent, Merger, Acquisition, ONTF, Takeover