Form 4: On Holding AG CEO Sells Shares Under 10b5-1 Plan

On Holding AG CEO Martin Hoffmann has sold a significant number of Class A shares as part of a pre-arranged trading plan.

Summary

• Martin Hoffmann, CEO of On Holding AG, reported the sale of 4,150 Class A shares on April 6, 2026.
• The transaction was executed under a Rule 10b5-1 trading plan established on May 30, 2025.
• The shares were sold at a weighted average price of $33.5849, with individual sales ranging from $33.1000 to $33.9550.
• Following the sale, Hoffmann beneficially owns 1,397,549 Class A shares directly.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sale was conducted under a pre-established 10b5-1 plan, which is a standard practice for executives.

Negatives

• CEO Martin Hoffmann sold 4,150 Class A shares, reducing his direct beneficial ownership.

Future Outlook

The filing does not contain forward-looking statements or guidance.

Management Comments

• The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 30, 2025.
• The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.1000 to $33.9550, inclusive.
• The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Industry Context

StockSavvy.ai notes that insider sales, particularly those executed under Rule 10b5-1 plans, are common for executives managing their personal portfolios and diversifying holdings. The key is that these plans are established in advance, mitigating concerns about trading on material non-public information.

Stakeholder Impact

• Shareholders may note the CEO's reduction in direct shareholding, though the sale under a 10b5-1 plan suggests it's not indicative of a negative view on the company's future prospects.

Key Dates

Keywords

On Holding AG, ONON, Form 4, Insider Trading, Rule 10b5-1, Stock Sale, CEO, Class A Shares