Form 4: NRC CFO Buys 8,000 Shares in Open Market

National Research Corp's EVP & CFO, Shane R. Harrison, acquired 8,000 shares of common stock indirectly through an IRA.

Summary

• Shane R. Harrison, Executive Vice President and Chief Financial Officer of National Research Corp (NRC), acquired 8,000 shares of the company's common stock.
• The transaction took place on February 17, 2026.
• The shares were purchased at a weighted average price of $12.2703 per share, with individual transaction prices ranging from $12.01 to $12.33.
• The acquisition was made indirectly through an Individual Retirement Account (IRA).
• Following this transaction, Mr. Harrison beneficially owns 8,000 shares indirectly (IRA) and 150,729 shares directly.

Sentiment

Score: 7

Explanation: StockSavvy.ai views this as a moderately positive signal, as an executive's personal investment in company stock often reflects confidence in future performance and valuation.

Positives

• An executive officer, Shane R. Harrison, purchased 8,000 shares of company stock, which can signal confidence in the company's future prospects.
• The purchase was made in the open market, suggesting a voluntary investment decision by management.

Industry Context

StockSavvy.ai notes that insider buying, especially from a Chief Financial Officer, is often interpreted by the market as a positive signal, suggesting management believes the stock is undervalued or anticipates future positive developments, potentially contrasting with broader market trends where executives might be selling.

Comparison to Industry Standards

• NA. This filing details an individual insider transaction, which is not typically compared to industry-wide benchmarks for financial performance or operational metrics.

Stakeholder Impact

• Shareholders: May view the insider purchase as a positive indicator of management's confidence in the company's prospects, potentially boosting investor sentiment.

Key Dates

Recommendation

The purchase of shares by a key executive like the CFO is a positive signal, indicating management's belief in the company's value. However, a single insider transaction alone is usually not sufficient to change a broader investment recommendation without a comprehensive review of the company's financial performance, strategic outlook, and market conditions. It reinforces a 'hold' position for existing investors and suggests further due diligence for potential new investors.

Keywords

National Research Corp, NRC, Insider Buy, Form 4, Shane R. Harrison, CFO, Stock Purchase, Equity Acquisition