Form 4: National Research Corp: COO Helen Hrdy Acquires 100,000 Shares

Helen Hrdy, Chief Operating Officer of National Research Corporation, reports the acquisition of 100,000 shares of common stock on April 7, 2025.

Summary

• On April 7, 2025, Helen Hrdy, the Chief Operating Officer of National Research Corporation, acquired 100,000 shares of common stock.
• The shares were acquired at a price of $0.
• Following the transaction, Hrdy directly owns 139,416 shares of National Research Corporation.
• The acquisition was made under the National Research Corporation 2006 Equity Incentive Plan and are subject to certain transfer restrictions and repurchase by the issuer in certain circumstances.

Sentiment

Score: 6

Explanation: The sentiment is neutral. It's a standard disclosure of stock acquisition by an executive. While insider buying can be seen as positive, the restrictions on the shares temper any strong positive sentiment.

Positives

• The acquisition of shares by a company executive can be seen as a positive sign, indicating confidence in the company's future prospects.

Risks

• The acquired shares are subject to certain transfer restrictions and repurchase by the issuer, which could limit the executive's ability to benefit from potential gains.

Industry Context

This filing is a routine disclosure of insider trading activity, which is common in publicly traded companies. It provides transparency into the actions of company executives and their holdings in the company's stock.

Stakeholder Impact

• The acquisition of shares by a company executive can increase investor confidence.

Key Dates

Keywords

National Research Corporation, Helen Hrdy, Chief Operating Officer, stock acquisition, Form 4, equity incentive plan, beneficial ownership