Form 4: Donald M. Berwick Acquires 10,906 Stock Options in National Research Corporation

Director Donald M. Berwick acquired 10,906 stock options in National Research Corporation on May 8, 2024, as part of the company's 2004 Non-Employee Director Stock Plan.

Summary

• On May 8, 2024, Donald M. Berwick, a director of National Research Corporation, acquired 10,906 stock options.
• The options were granted under the Issuer's 2004 Non-Employee Director Stock Plan.
• The exercise price of the options is $29.76.
• The options will vest and become exercisable on the date immediately preceding the date of the Issuer's next annual shareholder meeting, subject to certain exceptions provided in the Plan.
• The options expire on May 8, 2034.

Sentiment

Score: 7

Explanation: The sentiment is neutral to slightly positive. The granting of stock options is a standard practice and aligns the director's interests with shareholders. There are no immediate negative implications.

Positives

• The grant of stock options to a director aligns their interests with those of the shareholders.
• The vesting schedule encourages long-term commitment from the director.

Future Outlook

The options will vest and become exercisable on the date immediately preceding the date of the Issuer's next annual shareholder meeting, subject to certain exceptions provided in the Plan.

Industry Context

Granting stock options to directors is a common practice to incentivize them and align their interests with the company's long-term performance. This is a standard component of director compensation packages in publicly traded companies.

Comparison to Industry Standards

• Director compensation packages, including stock options, vary across industries and company sizes.
• Comparing the number of options granted and the exercise price to those of directors in similar-sized companies in the market research industry would provide a benchmark for assessing the competitiveness of the compensation package.
• Companies like Gartner, Forrester Research, and Ipsos are potential comparables for benchmarking director compensation.

Stakeholder Impact

• The granting of stock options to a director can positively impact shareholders by aligning management's interests with long-term company performance.
• Employees may view this as a positive sign of the company's commitment to its leadership.

Key Dates