MYSZ.NASDAQMy Size, INC

8-K: MySize Inc. Acquires Percentil Assets, Expanding into Circular Fashion and Re-Commerce

Sentiment:

Current Report


MySize Inc. expands into the circular fashion market by acquiring key assets of Percentil, a second-hand fashion marketplace, aiming for profitability and strategic alignment with EU regulatory changes.

Better than expectedThe acquisition is expected to increase MySize's total revenue by 25% in the second half of 2025.The company expects the Percentil business unit to generate $1.5 million in revenues in the second half of 2025.The company believes that it has secured a revenue-generating business with deep logistics capabilities, a growing customer base, and a model that's profitable.

Summary

  • MySize Inc. has acquired key assets of Percentil, a managed marketplace for second-hand fashion, through its newly-formed subsidiary, New Percentil, S.L.
  • The acquisition was completed on May 9, 2025, following insolvency proceedings of Percentil's former owner in Spain.
  • The total purchase price was approximately $679,000, consisting of a $44,500 cash payment and the assumption of approximately $634,500 in customer and labor liabilities and debt.
  • MySize expects the Percentil business unit to generate $1.5 million in revenues in the second half of 2025, projecting a 25% increase to MySize's total revenue.
  • The acquisition includes warehouse infrastructure, logistics equipment, IT and electronic equipment, photography equipment, clothing display equipment, support supplies, and over 120,000 second-hand garments and accessories.
  • MySize is also subrogating the labor contracts of 17 former Percentil employees, including the CEO and CMO.
  • MySize intends to reposition Percentil as a premium marketplace focused on higher-value items and a premium re-commerce experience.
  • The company is launching a B2B resale solution (Circularity as a Service) to enable brands to monetize overstock and returns.
  • The acquisition aligns with upcoming EU regulations requiring formal reuse plans for garments.

Sentiment

Score: 8

Explanation: The document presents a positive outlook on the acquisition, highlighting its strategic benefits, revenue potential, and alignment with industry trends. The management's comments are optimistic, and the financial details suggest a sound investment.

Positives

  • The acquisition provides MySize with a ready-made entry into the circular fashion market.
  • The purchase price of approximately $679,000 is considered a minimal upfront investment.
  • The acquired assets include valuable infrastructure, technology, and inventory.
  • The acquisition is expected to increase MySize's total revenue by 25% in the second half of 2025.
  • The 'Circularity as a Service' offering has the potential for recurring revenue streams and high-margin scalability.
  • The acquisition positions MySize to benefit from upcoming EU regulations on textile circularity.

Negatives

  • The acquisition was made following insolvency proceedings of Percentil's former owner, indicating potential past financial difficulties.
  • MySize is assuming certain customer and labor liabilities as part of the acquisition.
  • The success of the acquisition depends on MySize's ability to successfully integrate Percentil's operations and technology.

Risks

  • The integration of Percentil's technology and operations may present challenges.
  • The circular fashion market is competitive, and MySize will need to effectively differentiate Percentil to succeed.
  • Changes in EU regulations could impact the demand for re-commerce platforms.
  • The projected revenue of $1.5 million in the second half of 2025 may not be achieved.

Future Outlook

MySize expects the Percentil business unit to generate $1.5 million in revenues in the second half of 2025 and is focused on building a profitable, scalable, and sustainable circular fashion business.

Management Comments

  • 'Our goal with Percentil is clear: build a profitable, scalable, and sustainable circular fashion business from day one,' said Ronen Luzon, CEO of MySize, Inc.
  • 'We believe this to be a strategically sound and financially compelling acquisition,' said Ronen Luzon, CEO of MySize, Inc.
  • 'Percentil gives us a front-row seat in this transformation,' Luzon added.

Industry Context

The acquisition aligns with the growing trend of circular fashion and re-commerce, driven by consumer demand for sustainability and upcoming EU regulations on textile waste. The total addressable market for second-hand and circular fashion in Western Europe is estimated to exceed $25 billion by 2027.

Comparison to Industry Standards

  • The document mentions Vinted as a peer platform, suggesting that Percentil aims to outperform it in profitability and customer retention.
  • The acquisition is strategically timed to align with major upcoming European Union regulations, similar to how other companies are adapting to meet environmental standards.
  • The document references pilots with Springfield (Tendam Group) and C&A, indicating that Percentil's B2B resale solution is gaining traction among major retailers.

Management Changes

RolePrevious PersonNew PersonEffective DateReason
CEOFormer CEO of Casi Nuevo Kids, S.L.Former CEO of Casi Nuevo Kids, S.L. (transferred to New Percentil)2025-05-09Acquisition of Percentil assets
CMOFormer CMO of Casi Nuevo Kids, S.L.Former CMO of Casi Nuevo Kids, S.L. (transferred to New Percentil)2025-05-09Acquisition of Percentil assets

Legal Proceedings

  • The acquisition occurred within the framework of insolvency proceedings of Casi Nuevo filed with Commercial Court No. 13 of Madrid (Spain).

Related Party Transactions

  • Naiz Bespoke Technologies, S.L., a wholly-owned subsidiary of MySize, Inc., made a payment of 40,000 (approximately $44,500) for operational reasons.

Stakeholder Impact

  • Shareholders: The acquisition is expected to increase revenue and profitability, potentially benefiting shareholders.
  • Employees: 17 former Percentil employees have been transferred to New Percentil, ensuring job continuity.
  • Customers: Percentil's customers will continue to have access to a marketplace for second-hand fashion.
  • Suppliers: The acquisition may create new opportunities for suppliers in the circular fashion market.

Next Steps

  • Integrate Percentil's technology, operations, and business into MySize.
  • Reposition Percentil as a premium marketplace.
  • Launch the 'Circularity as a Service' B2B resale solution.
  • Integrate MySize's AI technology into Percentil's platform.
  • Scale up sales of the over 120,000 quality-vetted garments.

Key Dates

DateDescription
2025-02-03Voluntary insolvency proceeding of Casi Nuevo was declared by the Mercantile Court No. 13 of Madrid.
2025-03-26Mysize Inc. submitted an offer to Casi Nuevo for the acquisition of a production unit.
2025-04-04Casi Nuevo and its insolvency administration filed a writ requesting judicial authorization for the sale of the production unit in favor of Mysize Inc.
2025-04-28The Judge of the insolvency proceeding resolved the adjudication of the productive unit in favor Mysize Inc.
2025-05-09New Percentil, S.L. entered into a production unit transfer agreement with Casi Nuevo Kids, S.L. and the acquisition was completed.
2025-05-10New Percentil will hire the subrogated employees.
2025-05-12The Company issued a press release announcing the acquisition of the Production Unit.

Keywords

circular fashion, re-commerce, acquisition, Percentil, MySize, sustainability, B2B resale, AI-driven retail, second-hand fashion, EU regulations

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